Head of Creative Strategy at Prospa | Stretford, Trafford, UK

Prospa

Head of Creative Strategy

Stretford, Trafford, UK (Hybrid)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the creative function for a performance-led paid social program, turning data into creative strategy, and then scale through a team and systems.

Lead creative strategy for paid social across Meta/TikTok/Snap/Pinterest and drive testing plans.
Build and mentor a new creative team, establish briefing, production, approvals and a scalable asset system.
Turn performance insights into creative iterations that raise CAC, ROAS, and thumb-stopping rates while keeping brand alignment.

Job Description

Responsibilities

Lead creative strategy for paid social (Meta, TikTok, Snapchat & Pinterest).
Develop concepts, angles, hooks, and formats based on performance insight to drive best practices.
Shape creative testing plans alongside our Head of Paid Social and team.
Oversee quality of all creative output; UGC, static ads, video edits, concepts and iterations.
Establish the creative department from scratch, including team structure, roles, and hiring roadmap - this is your opportunity to build your own team.
Create processes for briefing, production, editing, approvals, and delivery.
Build scalable creative systems; asset libraries, testing matrices, naming conventions, etc.
Work closely with editors, designers, creators, and copywriters to guide production.
Provide clear feedback, direction, and creative leadership across all projects.
Lead brainstorms and creative workshops to generate fresh ideas.

Prospa

3.9 Glassdoor

At Prospa, we're on a mission to make financial management simpler for small businesses across Australia. Our multi-award-winning financial technology, specialist customer service and fast decisions on funding options up to $1 million make us Australia's leading financial partner to small businesses. Since 2012, we've helped thousands of businesses manage everyday expenses and seize growth opportunities through lending over $5 billion, contributed an estimated $10 billion to Australia's GDP and supported 114,000 FTE jobs. Our proprietary technology platform enables small businesses to set up an account or apply for funds in minutes. We unlock business potential with flexible lending solutions and a simple transaction account built for small business. And we’re dedicated to creating a range of new financial tools and products that allow business owners to take control of their finances. Awards & RecognitionWe encourage our team to excel in all areas of our business. And our innovative ideas, world-class technology and inspiring leadership has won us a few awards. See what makes us award-winning: www.prospa.comProspa holds an Australian Credit Licence: no. 454782 issued by ASIC. Find out more at prospa.com or by calling 1300 882 867 Community Guidelines: https://www.prospa.com/community-guidelines

Founded in 2012

Surry Hills, New South Wales, AUS

260 employees (16 in marketing)

www.prospa.com

78% recommend to a friend

89% CEO approval