Own the medical copywriting and creative direction across media, balancing scientific accuracy with persuasive storytelling while guiding a high-performing team and shaping client partnerships for strategic impact.

• Actively write, conceptualise, and oversee medical copywriting and creative work across a broad range of media (concepts, websites, animations, social media, gamification, etc).
• Transform complex science into clear, persuasive, and award-winning creative storytelling that benchmarks against international standards
• Actively contribute to and lead brainstorms based on client briefs, ensuring a deep understanding of brand and customer experience (Cx) strategy.
• Optimize and evolve network approaches to content generation, embracing modular content, AI, and emerging tech to balance high-impact creativity with production efficiency.
• In partnership with the Creative Directors, manage, nurture, and support the day-to-day running of the copywriting and medical copywriting team.
• Coach and develop the creative and strategic thinking of writers, designers, art directors, strategists, and account managers to elevate all creative outputs.
• Support the booking, scheduling, and distribution of the content team, managing direct reports, freelance support, and external suppliers.
• Build strong, trusted relationships with clients, guiding them through the complexities of creative concepting, output development, and production.
• Identify, unlock, and pitch new creative opportunities for existing and prospective clients, participating actively in new business pitches.
• Ensure all creative ideas and executions align with commercial forecasts, remain realistic to client budgets, and comply with agency financial policies.

• A rare combination of a highly trained medical writer and an awarded creative copywriter/idea generator.
• Extensive experience writing, leading, and managing a medical/creative copywriting team within a healthcare communications agency setting.
• A proven track record of creating inspiring, strategic, and innovative ideas across a wide range of platforms (digital, social, experiential, print, and medical communications).
• Exceptional ability to translate complex medical data into persuasive, commercially relevant narratives without losing scientific integrity.
• An articulate and persuasive presenter who can effortlessly sell creative concepts to internal stakeholders and external clients.
• Strong competency in managing project budgets, understanding commercial business drivers, and navigating the pharmaceutical regulatory environment.