Responsibilities

• You will lead the development of a clear, joined-up commercial marketing approach across the organisation. Working closely with Product and Sales, you’ll ensure marketing activity is aligned to growth priorities and delivering measurable impact.
• Defining and delivering an integrated commercial marketing strategy aligned to growth goals
• Leading product marketing, including positioning, value propositions and go-to-market planning
• Strengthening demand generation through structured, data-led campaign planning
• Using customer and market insight to improve targeting, messaging and performance
• Improving marketing effectiveness and demonstrating impact on growth and engagement
• Aligning marketing with commercial priorities and enterprise opportunities
• Establishing clear marketing standards, processes and ways of working
• Leading and developing a team of product marketing professionals

Requirements

• Experience in senior B2B marketing roles
• Strong product marketing and go-to-market expertise across complex products or services
• Proven ability to drive demand generation and improve marketing effectiveness
• Experience using customer insight and data to inform strategy and campaigns
• A commercial mindset, with evidence of aligning marketing to revenue and growth outcomes
• Experience working cross-functionally with Product and Sales teams
• Leadership experience, including developing teams and improving capability

Preferred

• Experience in sectors such as professional services, SaaS, education, consulting or standards-based environments would be beneficial, but not essential.