Responsibilities

• Translate M&I commercial goals into measurable marketing plans with clear ROI metrics.
• Partner closely with commercial, operational and performance marketing teams to align marketing activity with sales pipeline objectives, attendance targets, and wider business priorities.
• Develop tactical plans to strengthen brand presence, audience engagement, and community growth in new regions, particularly the Americas.
• Drive the successful launch and positioning of new event concepts, including M&I Expo and US Healthcare.
• Identify opportunities to increase brand visibility, audience reach and market penetration through innovative marketing initiatives.
• Lead the development and execution of integrated brand campaigns across digital, email, social, content, and partner channels.
• Support sales teams in developing sponsorship opportunities and tailored marketing packages and campaigns that deliver value to partners.
• Support the Future Solutions team in securing and nurturing event partnerships through successful marketing campaigns and tailored packages whilst ensuring the successful delivery of associated marketing commitments.
• Use analytics, audience insight, and AI-powered tools to optimise brand campaign creative and messaging continuously.
• Work closely with the performance marketing function to ensure customer communications dovetail and that messaging and brand positioning remain aligned throughout the customer journey.

Requirements

• Proven experience in a senior marketing leadership role, ideally within B2B events, travel, hospitality, media, or membership/community-led businesses.
• Previous experience leading and developing marketing teams.
• Strong brand marketing and content strategy experience.
• Demonstrable success in building engaged communities, customer loyalty and audience growth.
• Experience developing strategic partnerships and managing external stakeholders.
• Commercially minded, with the ability to connect marketing activity to measurable business outcomes.
• Excellent project management, budget management, and prioritisation skills.
• Exceptional written, verbal and presentation skills.
• Highly collaborative leadership style with strong relationship-building skills.
• Adaptive thinker with natural creativity, curiosity, and exceptional attention to detail.

Preferred

• Knowledge of the global MICE, events, hospitality, or travel sectors.
• Experience supporting international market expansion.
• Experience developing ambassador, influencer, or advocacy programmes.

Benefits

• Salary bracket for this role: £55,000 up to £60,000 DOE.
• 28 days holiday plus UK bank holidays, with additional days awarded for length of service.
• A centrally located London office with a summer terrace within walking distance of the world-famous Borough Market.
• Regular employee social events supported by our Happiness & Culture team.
• Monthly contribution towards Bupa private health insurance (post probation).
• Employee Assistance Program offering confidential wellbeing support.
• Enhanced maternity and paternity leave to support growing families.
• 4 pm Friday finish!