Responsibilities

• Lead, develop and deliver an ambitious, insight-led marketing and communications strategy that enhances Burnley FC in the Community’s brand, reputation, reach and impact.
• The role will combine strategic leadership and hands-on delivery, ensuring high-quality campaigns, storytelling, partnerships and communications that support community engagement, fundraising and organisational growth.
• Strategic Leadership: Develop and deliver a comprehensive marketing and communications strategy aligned to the charity’s vision, values and growth ambitions.
• Strategic Leadership: Use data, insight and audience understanding to inform campaigns, track performance and identify opportunities for growth.
• Strategic Leadership: Provide expert advice to the CEO and senior team on brand, marketing and reputation management.
• Strategic Leadership: Establish and monitor KPIs and impact measures for all marketing activity.
• Strategic Leadership: Be the senior point of contact for all marketing platforms and providers which may include contract negotiations, platform functionality and sustainability, and delegating functional responsibility to the team and wider operational management.
• Brand, Marketing & Digital: Lead the development and protection of a strong, distinctive brand identity for Burnley FC in the Community.
• Brand, Marketing & Digital: Implement and manage multi-channel marketing campaigns across digital, social, print and events.
• Brand, Marketing & Digital: Oversee the website, social media and digital platforms, ensuring engaging, accessible and insight-led content in a timely manner

Requirements

• Degree or Equivalent in Marketing, Comms, Business or related discipline
• Proven experience in marketing, digital media and comms
• Success in developing and delivering a marketing strategy
• Experience of brand development and multi-channel campaigns
• Experience of managing a small team, projects and budgets