Head of Brand and Marketing at Burnley FC in the Community | Burnley, Blackburn with Darwen, UK | £45K/yr – £50K/yr

Head of Brand and Marketing

Burnley, Blackburn with Darwen, UK (Unknown)

£45K/yr – £50K/yrSenior LevelPermanent

Posted 4 months ago

Job Summary

Own the charity\'s brand strategy and marketing, turning insights into multi-channel campaigns and storytelling that drive community engagement and fundraising.

Strategic Leadership: shape a holistic plan aligned to vision, with KPIs and performance tracking.
Brand & Digital: own brand identity, campaigns across digital, social, print and events, and content that showcases impact.
Exec alignment: act as senior advisor to the CEO on reputation management and platform partnerships.

Job Description

Responsibilities

Lead, develop and deliver an ambitious, insight-led marketing and communications strategy that enhances Burnley FC in the Community’s brand, reputation, reach and impact.
The role will combine strategic leadership and hands-on delivery, ensuring high-quality campaigns, storytelling, partnerships and communications that support community engagement, fundraising and organisational growth.
Strategic Leadership: Develop and deliver a comprehensive marketing and communications strategy aligned to the charity’s vision, values and growth ambitions.
Strategic Leadership: Use data, insight and audience understanding to inform campaigns, track performance and identify opportunities for growth.
Strategic Leadership: Provide expert advice to the CEO and senior team on brand, marketing and reputation management.
Strategic Leadership: Establish and monitor KPIs and impact measures for all marketing activity.
Strategic Leadership: Be the senior point of contact for all marketing platforms and providers which may include contract negotiations, platform functionality and sustainability, and delegating functional responsibility to the team and wider operational management.
Brand, Marketing & Digital: Lead the development and protection of a strong, distinctive brand identity for Burnley FC in the Community.
Brand, Marketing & Digital: Implement and manage multi-channel marketing campaigns across digital, social, print and events.
Brand, Marketing & Digital: Oversee the website, social media and digital platforms, ensuring engaging, accessible and insight-led content in a timely manner

Requirements

Degree or Equivalent in Marketing, Comms, Business or related discipline
Proven experience in marketing, digital media and comms
Success in developing and delivering a marketing strategy
Experience of brand development and multi-channel campaigns
Experience of managing a small team, projects and budgets

Burnley FC in the Community

The award-winning, official charity of Burnley Football Club. We believe in the power of our football club to transform people’s lives for the better.We work hard every day to deliver our mission across the communities of Burnley, Pendle, Rossendale, the Ribble Valley and West Yorkshire. Together we inspire, support and deliver positive change for all.Our work is channelled into key areas: Education & Employability, Community Welfare & Inclusion, Football Development and Community Facilities. Our highly-skilled, dynamic and passionate team now deliver over 50 community projects that touch the lives of a huge spectrum of people in and around Burnley. From children and young people right through to senior citizens.Though we are embedded within the ethos of Burnley FC, we are financially independent from the football club. We rely on fundraising activities, donations, sponsorships and grants to do the work we do and every penny we raise goes to developing new opportunities for those who need it most.We believe Burnley is a special place – a home to extraordinary people. This website will showcase to you the scope of our work but it’s also a place you can actively get involved in the work of our charity.Day-by-day, the outreach of our work is growing and truly exciting things are happening at Burnley FC in the Community. Come and be part of our story!

Founded in 2014

Burnley, England, GBR

1 employees

www.burnleyfccommunity.org

Salaries

Posted range

£45K/yr – £50K/yr

Taken straight from the job posting.

Brand Marketing median pay in the United Kingdom

£46K/yr

Most earn £36K to £62K. Based on 90 salaries, including bonus and equity.

See all Brand Marketing salaries See more Brand Marketing jobs

See all Burnley FC in the Community salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

6.3K

Traffic Source Mix

60.9%

Direct

28.2%

Referral

6.3%

Social

3.6%

Paid

Headcount Trend

Current headcount: ~1

Links

www.burnleyfccommunity.org

This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.