Responsibilities

• Lead and execute integrated 360 brand strategy across Antler, Nere and Paravel — spanning brand, owned, earned and experiential.
• Build the annual marketing calendars across the portfolio, balancing always-on brand-building with launches, collaborations and seasonal moments.
• Protect the distinct creative worlds of each brand while building a shared framework for design, quality and measurement across the house.
• Own campaign & partnership briefs, creative reviews and go-to-market planning end-to-end — from insight and proposition through to channel mix, media plan and post-campaign review and reporting, followed by constructive post-campaign wash-ups.
• Build and lead a high-performing team across PR, events, partnerships, copywriting, social, community and ambassadors who work across the three brands, hiring, coaching and developing talent in the London HQ.
• Partner with key stakeholders on global agencies (PR, production, paid media) and lead on possible QBR processes, scopes and performance.
• Collaborate seamlessly with Creative, Product, Retail, Digital, E-commerce and CRM to ensure every campaign lands consistently across every touchpoint.
• Measure campaign performance against brand health, engagement and commercial KPIs — and translate the numbers into the next round of campaigns.
• Manage the marketing budget to ensure we are in budget and on track.
• Leverage the tech stack & data platforms to make brand-first decisions powered by analytical and data points to drive both brand and commercial/profitable growth.

Requirements

• 10+ years' brand marketing experience, with at least 4 years leading integrated campaigns at a senior level in premium, luxury or lifestyle categories.
• Proven track record of building and running 360 campaigns that have moved both brand metrics and commercial performance.
• Multi-brand or house-of-brands experience — comfortable holding multiple, distinct brand worlds in your head at once.
• Strong creative instinct paired with sharp commercial judgement; equally credible in a creative review and a board meeting.
• Experienced leader of teams and agencies, with a track record of developing talent.
• International outlook — has launched campaigns across UK, US, Australia or comparable markets.
• Deeply collaborative, calm under pressure, and at home in a fast-moving, design-led environment.
• Confident and experienced in using AI (Claude, ChatGPT, Gemini etc) across channels and platforms — enabling efficiencies in own work and team's workload.

Preferred

• Travel, fashion, lifestyle, hospitality or DTC premium category background.
• Experience working across UK, US and Australian markets simultaneously.

Benefits

• Lifestyle: 33 days paid leave inclusive of Bank Holidays.
• Health: Health cash plan provided by Medicash.
• Wealth: Pension + pension advice, life insurance and discretionary company bonus.
• Family: Enhanced family leave for both primary and secondary careers.
• Benefits: Antler allowance and discount, Charlie HR perks, local discounts and cashback on various high street brands.