Responsibilities

• THE STRATEGY: Where HIDE plays, what we stand for, how we sound, what we say no to. Then rolling your sleeves up alongside a lean team to actually deliver it.
• THE RETAILER RELATIONSHIP: Lead voice with Tesco and our manufacturing partners. Commercially fluent, comfortable in a range review, able to make the brand case in numbers.
• INSIGHTS AND CONSUMER UNDERSTANDING: Not research for research's sake - turning what consumers actually think into strategies that win. You'll build the muscle that stops us guessing.
• THE FULL MIX: Creator and influencer, social content, paid media, PR, events, packaging, partnerships, outdoor advertising and maybe even TV in the not too distant future....
• THE TEAM: Building it and growing it as we scale, managing our Brand Manager & Junior Brand Manager, and overseeing our agency partners & freelancers.
• YOU: Build brands, not just campaigns. Strong experience across creators/influencer, social content, media, PR and events.
• THE DEAL: £80,000 - £85,000+ equity. Hybrid, 2–3 days a week in our London office.

Requirements

• Strong experience across creators/influencer, social content, media, PR and events.
• Ambitious about this . You want to own something and make it bigger in two years than it is today.
• Scrappy and entrepreneurial. Big output & impact using the budget we have available.
• Ahead of the curve. You’re tapped into culture and food - and you know what’s coming before it lands
• Positive. Fast-paced start-ups are hard enough without pessimists.
• You love food.