Responsibilities

• Own the affiliate function at Somerce - strategy, execution, team and results
• Define how affiliates are used to drive GMV across our client portfolio
• Build scalable affiliate frameworks that work across categories, price points and campaign types
• Set the standard for how we brief, manage and optimise creator relationships
• Stay ahead of TikTok Shop affiliate mechanics, platform updates and best practices
• Build and manage a high-performing roster of TikTok creators across beauty, fashion, lifestyle and FMCG
• Develop tiered creator strategies - from nano and micro through to macro and mega - matched to each client's goals
• Own outreach, negotiation and onboarding for new affiliate creators
• Build genuine, long-term relationships with top-performing creators and talent management
• Identify emerging creators early and bring them into client programmes before the competition does

Requirements

• Proven experience owning an affiliate or creator programme at scale
• Deep understanding of TikTok Shop affiliate mechanics - how commissions work, how to structure deals, how to drive GMV
• Strong network within the UK TikTok creator ecosystem, or a track record of building one quickly
• Commercially minded - you think in GMV and ROI, not just follower counts
• Experience managing and developing a team
• Data-literate: comfortable pulling performance reports and making decisions from them

Preferred

• Background in beauty, fashion, lifestyle or FMCG affiliate or influencer marketing
• Experience working within or alongside a social commerce or performance agency
• Familiarity with live commerce and how affiliates can be activated around it
• Existing relationships with talent agencies or creator management companies

Benefits

• Competitive salary, benchmarked to experience and performance
• Performance-related bonus aligned to commercial impact
• 28 days holiday + bank holidays
• Hybrid working with offices in London and Manchester
• Flexible working hours - we care about output, not clock-watching
• Build and lead the affiliate function at one of the UK's leading TikTok Shop agencies
• Regular performance reviews focused on development and impact
• Direct exposure to high-growth brands across the UK, US and EU
• Opportunity to work at the cutting edge of TikTok Shop and social commerce
• Company pension scheme