GTM Marketing Manager

Glasgow, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 6 days ago

Job Summary

You will own the go‑to‑market plan across multiple industry verticals, shaping campaigns, messaging and channels while building repeatable marketing processes that drive commercial results.

Lead sector-specific campaigns, landing pages, outbound emails and audience segmentation
Develop content, newsletters and thought-leadership to support demand and customer marketing
Measure performance, iterate and coordinate internal and external partners

Job Description

Responsibilities

You will take responsibility for ESB’s go-to-market plan across a number of industry verticals and propositions.
That will include:
developing and executing sector-specific marketing campaigns
creating propositions and messaging for different buyer groups
building campaign landing pages and conversion journeys
developing targeted outbound email campaigns
building and segmenting prospect databases
managing marketing activity and automation through Zoho One
creating thought-leadership content, blogs and industry insights
developing customer newsletters and existing-customer campaigns

Requirements

We are less interested in somebody who has spent their career managing agencies and more interested in somebody who has actually built and launched campaigns themselves .
You are likely to have experience across several of the following:
B2B demand generation
go-to-market strategy
outbound email
LinkedIn campaigns
Zoho One, Zoho CRM or similar marketing automation platforms
landing-page development
content marketing
SEO

European Safety Bureau

The European Safety Bureau (ESB) is an independent Food Safety and Health & Safety consultancy providing auditing, compliance and technical support across the UK and Europe.For almost 40 years, we've helped leading hospitality, catering, leisure, hotel and workplace dining organisations protect their people, customers and reputation through independent audits, consultancy, fire risk assessments, training and practical compliance support.Our experienced consultants work as an extension of our clients' teams, delivering consistent, high-quality assurance programmes that drive continuous improvement across multi-site operations.Whether supporting a single location or an international estate, we combine technical expertise with practical commercial insight to help organisations manage risk, maintain compliance and raise operational standards.

Founded in 1988

7 employees

www.europeansafetybureau.com