Responsibilities

• Cold email (Smartlead): campaign setup, sequencing, copy testing, spintax, sending infrastructure, and deliverability
• LinkedIn outreach (Aimfox): multi-step connection and messaging sequences, iteration, and A/B testing
• End-to-end campaign management: launch, monitor, iterate, kill what doesn't work, double down on what does
• Tracking and reporting: reply rates, positive reply rates, meetings booked, and conversions, reporting on what matters and nothing else
• The firm's full GTM engine: this is an operator role, not an assistant role
• You are not the appointment setter. Our setters and AI handle booking once positive replies come in. Your job is to keep the top of that funnel full of qualified positive replies. Lead sourcing is already handled at strong pricing, so execution is the bottleneck you're solving.
• First 30 Days: Audit our current Smartlead and Aimfox setup and infrastructure; Take over live campaigns and ship your first copy and sequence iterations in week one; Present a ramp plan to reach 1M emails/month: domains, inboxes, providers, warmup schedule, and copy rotation; Own the weekly numbers: sends, replies, positive replies, meetings booked

Requirements

• Know that open rates are a vanity metric. You don't track opens, understand why open tracking hurts deliverability, and focus solely on replies and positive replies
• Stay current on inbox infrastructure providers. We currently use ScaledMail, but you should be able to name three providers you'd evaluate this month and explain why
• Understand Clay and enrichment/waterfall workflows for building and cleaning lists
• Live and breathe spintax, copy rotation, domain and inbox ramp-up, warmup, and A/B testing at volume
• Have run LinkedIn sequences (Aimfox, HeyReach, Expandi, or similar) and iterated based on data
• Have genuine interest in finance. You'll be writing outreach for founders and CFOs raising capital, so markets, M&A, and fundraising need to hold your interest
• Take initiative. This is the most important trait for us. No one will hand you a daily task list. You spot a bottleneck, you fix it; you have an idea, you test it and bring us the numbers
• Who Should Not Apply: You need detailed instructions before you can act
• Your cold email experience amounts to a few hundred emails from a single Gmail account
• You consider warmup and deliverability optional details