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1,611 marketing jobs

G2 logo
2 months ago

Director, Buyer Growth Partnerships & Referral

G2

USA (Remote)Full time$243K/yr – $300K/yr
Jerry.ai logo
2 months ago

Associate Director, Growth Marketing - Innovative Channels

Jerry.ai

Palo Alto, CA (Remote)Full time$180K/yr – $215K/yr
TD SYNNEX logo
2 months ago

Growth Marketing Campaign Manager

TD SYNNEX

Greenville, SC (Remote)Full time
Rockbot logo
3 months ago

Director of Growth Marketing

Rockbot

Oakland, CA (Remote)Full time$180K/yr – $210K/yr
Nebius logo
3 months ago

Growth Marketing Manager - Tavily

Nebius

USA (Remote)Full time$125K/yr – $155K/yr
Jerry logo
3 months ago

Associate Director, Growth Marketing - Innovative Channels

Jerry

Palo Alto, CA (Remote)Full time$180K/yr – $215K/yr
TNT Growth logo
6 months ago

Sr. Growth Manager, Paid Search

TNT Growth

Miami, FL (Remote)Full time$100K/yr – $120K/yr
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1,611 jobs
G2 logo

Director, Buyer Growth Partnerships & Referral

G2

USA (Remote)

$243K/yr - $300K/yrIn-houseFull-timeDirector/executive8+ years exp.
2 months ago
Jerry.ai logo

Associate Director, Growth Marketing - Innovative Channels

Jerry.ai

Palo Alto, CA (Remote)

$180K/yr - $215K/yrIn-houseFull-timeSenior level4+ years exp.
2 months ago
TD SYNNEX logo

Growth Marketing Campaign Manager

TD SYNNEX

Greenville, SC (Remote)

In-houseFull-timeSenior level5+ years exp.
2 months ago
Rockbot logo

Director of Growth Marketing

Rockbot

Oakland, CA (Remote)

$180K/yr - $210K/yrIn-houseFull-timeDirector/executive8+ years exp.
3 months ago
Nebius logo

Growth Marketing Manager - Tavily

Nebius

USA (Remote)

$125K/yr - $155K/yrIn-houseFull-timeMid level4+ years exp.
3 months ago
Jerry logo

Associate Director, Growth Marketing - Innovative Channels

Jerry

Palo Alto, CA (Remote)

$180K/yr - $215K/yrIn-houseFull-timeSenior level4+ years exp.
3 months ago
TNT Growth logo

Sr. Growth Manager, Paid Search

TNT Growth

Miami, FL (Remote)

$100K/yr - $120K/yrAgencyFull-timeSenior level4+ years exp.
6 months ago
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G2 logo
G2

Director, Buyer Growth Partnerships & Referral

USA (Remote)

$243K/yr – $300K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own the referral partnerships engine across four brands, balancing fast wins and strategic bets to drive buyer traffic and revenue through a scalable ecosystem and affiliate network.

  • Own the referral pillar OKRs and partner-driven traffic, revenue, and mix across brands.
  • Define and prioritize a diversified portfolio of partnership types and motions to scale buyer discovery.
  • Build ops, dashboards, and cross-functional governance with Product, Engineering, Marketing, and Insights to optimize attribution and investment.

Job Description

Responsibilities

  • Own the referral pillar's OKRs — buyer traffic, qualified traffic share, referral-attributed revenue, and source diversification — across all four brands.
  • Define the partnership portfolio: which motions matter, at what depth, and how they differ by brand.
  • Build a prioritization framework balancing quick wins (vendor badges, podcasts, review sites) against strategic bets (cloud marketplaces, VC/PE portfolio programs, AI buyer-discovery surfaces).
  • Identify, prioritize, and develop a diversified portfolio of partnership types that will drive Buyer traffic or users — spanning ecosystem and channel partners, affiliate and media partners, content and community partners, distributed product-led referral channels, and emerging buyer-discovery surfaces.
  • Source, evaluate, and structure deals across a range of commercial models — including rate-card and CPA media buys, affiliate commission and rev-share structures, strategic data and integration partnerships, and zero-cost product-led arrangements — selecting the right model for the partner and the motion.
  • Negotiate and manage partnership agreements end-to-end, from initial sourcing through contracting, launch, performance management, and renewal or wind-down.
  • Build the operating infrastructure to manage partnerships at scale — partner platforms, tracking and attribution, onboarding workflows, and a self-serve layer for the long tail.
  • Drive scalable onboarding and enablement resources for integration partners, including technical documentation, sandbox environments, and integration guides.
  • Work cross-functionally with Product and Engineering to support partner development and ensure smooth integration experiences.
  • Establish the referral dashboard in partnership with Insights & Planning: traffic, revenue, GP by partner, partner-sourced pipeline.
  • Establish reporting cadences for affiliate and ecosystem partnership performance across revenue, engagement, and growth metrics.
  • Use data to identify top-performing partners, optimize incentive structures, and prioritize investment across ecosystem and affiliate programs.
  • Partner closely with Performance Marketing, AEO/SEO, Lifecycle, and Buyer Product leaders — referral is a connective tissue role across the Buyer org.
  • Stay ahead of market trends in affiliate marketing and ecosystem-led growth to continuously evolve G2's partnership approach.
  • Room to build and lead a team, scaling as programs mature.
G2 logo

G2

4.0 Glassdoor

G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe.

Founded in 2012
Chicago, Illinois, USA
1.1K employees (139 in marketing)
www.g2.com
79% recommend to a friend
81% CEO approval

Salaries

Posted range

$243K/yr – $300K/yr

Taken straight from the job posting.

See all G2 salaries

Marketing Team

Marketing Team Size
108 (10% of company)
Median Career Experience
12 years
Median Tenure
2.5 years

People

Founders / CEO

Michael Anderer
Michael Anderer
Founder and CEO
At the company for 33 years 7 months
Tim Handorf
Tim Handorf
Co-Founder - Head of G2 Labs
At the company for 14 years 2 months

HR / Recruitment

Dave Faulk
Dave Faulk
Senior Director, People Analytics and Systems & Talent Acquisition (PASTA!)
At the company for 7 years 9 months
Colin Madigan
Colin Madigan
Manager, Talent Acquisition
At the company for 7 years 4 months

Marketing Leadership

Alexandra London
Alexandra London
Chief Marketing Officer
At the company for 7 months
Angthony Tung
Angthony Tung
Vice President, Marketing Technology and Operations
At the company for 6 months
Elizabeth Dailing
Elizabeth Dailing
Vice President of Product Marketing
At the company for 1 year 8 months
Palmer Houchins
Palmer Houchins
Vice President, Marketing
At the company for 5 years 1 month

Funding

Total Funding
$257.6M
Last Raise
$157M
Series D, 5 years ago

Funding History

  • Jun 2021
    Series D • $157M
  • Oct 2018
    Series C • $55M
  • May 2017
    Series B • $30M

Traffic Signals

Monthly Visitors
2.4M
Traffic Source Mix
Search
60.1%
Direct
32.4%
Referral
6%
Social
0.9%
Paid
0.6%

Headcount Trend

Current headcount: ~1.1K

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Links

www.g2.comLinkedInX (Twitter)Crunchbase