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33 marketing jobs

4 months ago

Senior Marketing Strategist (Acquisition)

Principal Financial Group

Des Moines, IA (Remote)Full time$104K/yr – $150K/yr
HCA Healthcare logo
4 months ago

Sr Marketing Strategist WFH

HCA Healthcare

Sunrise, FL (Remote)Full time
4 months ago

Marketing Strategist

SPSV ENTERTAINMENT LLC

San Bernardino County, CA (On-site)Full time$25/hr – $28/hr
85SIXTY logo
4 months ago

Senior CRM Marketing Strategist

85SIXTY

Del Mar, CA (Hybrid)Full time$92K/yr – $102K/yr
INTEGRIS Health logo
4 months ago

Marketing Strategist

INTEGRIS Health

Oklahoma City, OK (On-site)Full time
Janney Montgomery Scott LLC logo
4 months ago

Advisor Growth Marketing Strategist

Janney Montgomery Scott LLC

Philadelphia, PA (On-site)Full time
Overdrive logo
4 months ago

Digital Marketing Strategist

Overdrive

Boston, MA (Hybrid)Full time
Focus Financial Partners logo
4 months ago

Marketing Strategist

Focus Financial Partners

St. Louis, MO (Hybrid)Full time$80K/yr – $90K/yr
4 months ago

Growth Marketing Strategist

David Andrew Furniture

USA (Remote)Contract
Vital Design logo
4 months ago

Digital Marketing Strategist

Vital Design

Portsmouth, NH (Hybrid)Full time$40K/yr – $130K/yr
Watco logo
4 months ago

Commercial Marketing Strategist - Overland Park, KS

Watco

Overland Park, KS (On-site)Full time
Transcends logo
4 months ago

Marketing Strategist

Transcends

USA (Remote)Full time$120K/yr – $140K/yr
VisionPoint Marketing logo
4 months ago

Marketing Strategist

VisionPoint Marketing

USA (Remote)Full time
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Find marketing roles you could actually win

33 open roles0

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Growth MarketingHead of MarketingSEO ManagerProduct MarketingPaid MediaBrand Manager
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Find marketing roles you could actually win

33 open roles0

Popular searches:

Growth MarketingHead of MarketingSEO ManagerProduct MarketingPaid MediaBrand Manager
Growth MarketingHead of MarketingPerformance MarketingContent StrategySEO ManagerProduct MarketingDemand GenerationBrand ManagerPaid MediaMarketing AnalyticsCRM ManagerSocial Media
33 jobs

Senior Marketing Strategist (Acquisition)

Principal Financial Group

Des Moines, IA (Remote)

$104K/yr - $150K/yrIn-houseFull-timeSenior level6+ years exp.
4 months ago
HCA Healthcare logo

Sr Marketing Strategist WFH

HCA Healthcare

Sunrise, FL (Remote)

In-houseFull-timeSenior level3+ years exp.
4 months ago

Marketing Strategist

SPSV ENTERTAINMENT LLC

San Bernardino County, CA (On-site)

$25/hr - $28/hrIn-houseFull-timeMid level3+ years exp.
4 months ago
85SIXTY logo

Senior CRM Marketing Strategist

85SIXTY

Del Mar, CA (Hybrid)

$92K/yr - $102K/yrAgencyFull-timeSenior level6+ years exp.
4 months ago
INTEGRIS Health logo

Marketing Strategist

INTEGRIS Health

Oklahoma City, OK (On-site)

In-houseFull-timeMid level
4 months ago
Janney Montgomery Scott LLC logo

Advisor Growth Marketing Strategist

Janney Montgomery Scott LLC

Philadelphia, PA (On-site)

In-houseFull-timeMid level5+ years exp.
4 months ago
Overdrive logo

Digital Marketing Strategist

Overdrive

Boston, MA (Hybrid)

In-houseFull-timeMid level
4 months ago
Focus Financial Partners logo

Marketing Strategist

Focus Financial Partners

St. Louis, MO (Hybrid)

$80K/yr - $90K/yrIn-houseFull-timeMid level5+ years exp.
4 months ago

Growth Marketing Strategist

David Andrew Furniture

USA (Remote)

In-houseContractMid level
4 months ago
Vital Design logo

Digital Marketing Strategist

Vital Design

Portsmouth, NH (Hybrid)

$40K/yr - $130K/yrAgencyFull-timeMid level2+ years exp.
4 months ago
Watco logo

Commercial Marketing Strategist - Overland Park, KS

Watco

Overland Park, KS (On-site)

In-houseFull-timeMid level
4 months ago
Transcends logo

Marketing Strategist

Transcends

USA (Remote)

$120K/yr - $140K/yrIn-houseFull-timeMid level5+ years exp.
4 months ago
VisionPoint Marketing logo

Marketing Strategist

VisionPoint Marketing

USA (Remote)

$75K/yr - $95K/yr (Est.)AgencyFull-timeMid level4+ years exp.
4 months ago
Previous12
Principal Financial Group

Senior Marketing Strategist (Acquisition)

Des Moines, IA (Remote)

$104K/yr – $150K/yrSenior Level6+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive multi-channel acquisition marketing for personal investment products, leading strategy, execution, and optimization.

  • Own development and execution of acquisition marketing strategies for personal investment planning products.
  • Must-have: 6+ years of direct-to-consumer marketing experience.
  • Standout: Cross-functional collaboration with product, content, and web teams.

Job Description

Responsibilities

  • Marketing Campaign Strategy, Execution & Optimization
  • Lead development and execution of acquisition marketing strategies for individual participant personal investment planning & products.
  • Design campaigns to strengthen, deepen engagement, and drive adoption of personal investment solutions.
  • Apply test-and-learn methodologies to refine approaches and maximize lifetime value. Prioritizing creative testing and audience segmentation strategies.
  • Partner with product, content, marketing strategist and web experience teams to create integrated cross-channel promotional strategies.
  • Ensure messaging consistency across email, direct mail, and digital experiences to drive engagement and incremental sales.
  • Track, analyze, and communicate campaign results, using findings to improve future performance.

Requirements

  • Bachelor's degree or equivalent experience.
  • 6+ years of direct-to-consumer marketing experience.
  • 4+ years of experience in financial services/retirement, preferred.
  • Advanced knowledge of omnichannel marketing strategies (email, direct mail, digital).
  • Experience influencing business decisions, facilitating and/or participating in cross-functional teams, motivating and collaborating with key stakeholders, and implementing change management.
  • Experience building strategic marketing programs that deliver on business goals.
  • An understanding of the competition and market opportunities and customer experience
  • Strong verbal and written communication skills.
  • Solid strategic and critical thinking skills.
  • Ability to influence stakeholders and drive alignment across teams.

    Benefits

    • Time Off Program: Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness.
    • Pension Eligible: Yes

    Principal Financial Group

    3.9 Glassdoor

    Principal Financial Group® is dedicated to improving the wealth and well-being of people and businesses around the world—helping more than 62M customers plan, protect, invest, and retire as of December 31, 2023. Along the way, we commit to supporting the communities where we do business. Improving our planet. And building a diverse, inclusive workforce. We’re proud to be recognized as a Best Place to Work in Money Management by Pensions & Investments for the 11th consecutive year, an Ethisphere World’s Most Ethical Companies for the 12th time and as Forbes The Best Employers for Diversity 2023. Disclosure: Insurance products issued by Principal National Life Insurance Company (except in NY) and Principal Life Insurance Company®. Plan administrative services offered by Principal Life. Principal Funds, Inc. is distributed by Principal Funds Distributor, Inc. Securities offered through Principal Securities, Inc., member SIPC and/or independent broker/dealers. Investment advisory services are offered through Principal Global Investors, LLC or its affiliates. Principal Asset ManagementSM is a trade name of Principal Global Investors, LLC. Referenced companies are members of the Principal Financial Group®, Des Moines, IA 50392. ©2024 Principal Financial Services, Inc. Principal Financial Group Foundation, Inc. ("Principal® Foundation") is a duly recognized 501(c)(3) entity focused on providing philanthropic support to programs that build financial security in the communities where Principal Financial Group, Inc. ("Principal") operates. While Principal Foundation receives funding from Principal, Principal Foundation is a distinct, independent, charitable entity. Principal Foundation does not practice any form of investment advisory services and is not authorized to do so. https://www.principal.com/social-media-disclosures

    Des Moines, Iowa, USA
    24K employees (675 in marketing)
    www.principal.com
    76% recommend to a friend
    86% CEO approval

    Traffic Signals

    Monthly Visitors
    4.6M
    Monthly Google Ads Budget
    $7.8K
    Traffic Source Mix
    Search
    20.8%
    Direct
    74%
    Referral
    4.7%
    Social
    0.2%
    Paid
    0.2%

    Headcount Trend

    Current headcount: ~23.8K

    Marketing Team

    Marketing Team Size
    562 (2% of company)
    Median Career Experience
    20 years
    Median Tenure
    7.2 years
    Marketing Roles Posted (Last 30 Days)
    4

    People

    HR / Recruitment

    Maria De Jesus Vela
    Marketing Recruitment Manager - Employer Brand
    At the company for 3 years 3 months

    Marketing Leadership

    Renee Hamlen
    Renee Hamlen
    Chief Marketing Officer - Benefits & Protection
    At the company for 2 years 1 month
    Farnaz Maters
    Farnaz Maters
    Chief Marketing Officer, Retirement & Income Solutions
    At the company for 3 years 4 months
    Beth Wood
    Beth Wood
    Executive Vice President and Chief Marketing Officer
    At the company for 7 years 1 month
    Diane Van Wyngarden
    Diane Van Wyngarden
    VP - Brand, Media & Creative
    At the company for 22 years

    Funding

    Total Funding
    $700M
    Last Raise
    $700M
    Post IPO Debt, 3 years ago

    Funding History

    • Mar 2023
      Post IPO Debt • $700M

    Recent News

    Principal Financial Group Announces Full Year and Fourth Quarter 2024 Results as well as 2025 Outlook
    Feb 6, 2025 • Business Wire
    Chief Data Officer: sotto i riflettori nella veste di strateghi aziendali
    Jan 16, 2025 • “서두를 만하더라”··· 앞선 기업들이 전하는 ‘AI 조기 투자’의 가치 | CIO
    Principal Financial Group to Hold Combined Earnings and Outlook Call
    Jan 13, 2025 • Business Wire
    Morgan Stanley Downgrades Principal Financial Group (PFG) to Underweight
    Dec 5, 2024 • StreetInsider.com
    Principal Financial/Asset Taps iProspect As Media AOR
    Nov 15, 2024 • Media Post
    Principal® names Deanna Strable next president and CEO
    Nov 12, 2024 • Business Wire
    New Principal® Survey Finds Middle-Income Households Are Exceeding Their Retirement Savings Expectations
    Nov 11, 2024 • Business Wire
    Group Health Life and Benefits Brokers can leverage PerfectQuote's Digital Quoting Platform to receive underwritten quotes directly from Principal Financial Group®.
    Nov 7, 2024 • PR Newswire
    Principal Financial Group raises dividend by 1.4% to $0.73
    Oct 25, 2024 • SeekingAlpha
    Principal Financial' s Q3 profit rises on robust investment income
    Oct 24, 2024 • MarketScreener
    Principal Financial Stock Lags Industry: Should You Hold or Fold?
    Sep 11, 2024 • Benzinga
    Principal® names Deanna Strable President and Chief Operating Officer
    Aug 21, 2024 • Business Wire
    Principal Financial names Deanna Strable President and Chief Operating Officer
    Aug 21, 2024 • thefly.com
    Principal Financial Group raises dividend by 1.4% to $0.72
    Jul 26, 2024 • SeekingAlpha
    Principal Financial Could Be a Great Choice
    Jul 26, 2024 • Benzinga
    Raymond James upgrades Principal Financial to Strong Buy
    Jul 9, 2024 • SeekingAlpha
    J.P. Morgan upgrades Principal Financial Group to Neutral
    Jul 2, 2024 • SeekingAlpha
    Principal Financial launches private credit fund for lower, mid-market loans
    Jun 4, 2024 • SeekingAlpha
    Insurer Principal Financial's profit rises on higher premiums, investment income
    Apr 25, 2024 • MarketScreener
    Principal Financial Group Non-GAAP EPS of $1.65 misses by $0.08
    Apr 25, 2024 • SeekingAlpha
    Inflation looks sticky but a 'resurgence is unlikely’ - Principal Financial Group
    Mar 13, 2024 • SeekingAlpha
    Principal Financial upgraded as Morgan Stanley lauds guidance
    Feb 15, 2024 • SeekingAlpha
    Principal Financial Group raises dividend by 3% to $0.69 a share
    Feb 13, 2024 • SeekingAlpha
    Insurer Principal Financial's profit rises on higher premiums, investment income
    Feb 12, 2024 • MarketScreener
    Principal Financial posts Q4 earnings beat, delivers soft year guidance
    Feb 12, 2024 • SeekingAlpha
    Principal Financial's key themes for Q1 include the Fed and alternative investments
    Jan 11, 2024 • SeekingAlpha