6 months ago
10096 - Growth Marketing Specialist II
VertexOne
USA (Remote)Full time
Marketing jobs
44 marketing jobs
10096 - Growth Marketing Specialist II
USA (Remote)
Salary Not AvailableMid Level4+ years expFull time
Posted 6 months ago
Job Summary
Drive growth marketing across email, paid media, and website optimization for a B2B SaaS audience, delivering lead quality and conversion improvements.
- Own end-to-end campaigns, landing pages, and nurture workflows.
- Must-have: HubSpot and CMS website management experience.
- Standout: Strong analytics mindset with funnel optimization and reporting.
Job Description
Responsibilities
- Build and launch campaigns across email, paid media, retargeting, and web.
- Develop landing pages, forms, and conversion paths aligned to campaign goals.
- Partner with Product Marketing to translate messaging into effective digital programs.
- Execute A/B testing to continuously improve performance.
- Own day-to-day website performance within the CMS, including updates, conversion optimization, and experience improvements.
- Optimize user journeys to improve engagement and conversion rates.
- Support SEO implementation through on-page best practices (in partnership with the Content team).
- Monitor site health and recommend enhancements.
- Execute nurture programs and automated workflows in HubSpot.
- Support audience segmentation and targeting.
Requirements
- 4–7 years of experience in growth, demand generation, or digital marketing within B2B SaaS or a related industry
- Hands-on experience with marketing automation platforms (HubSpot strongly preferred)
- Hands-on experience managing websites within a CMS such as HubSpot or WordPress, including page creation, updates, and optimization
- Comfort conducting website audits to identify opportunities for improving UX, conversion paths, SEO performance, and overall site health
- Familiarity with Salesforce and digital analytics tools
- Strong understanding of CRO, landing page strategy, and email performance
- Comfort managing multiple campaigns simultaneously
- Analytical mindset with a bias toward action
Benefits
- Comprehensive medical, dental, vision, disability, life insurance
- Health Savings Account (HSA), Flexible Spending Account (FSAs)
- 401K match
- Flexible PTO
- Employee recognition platform with monetary rewards
- 100% Remote work environment
- Initial work from home stipend
- Leadership/Coaching training programs
- Free access to Bizlibrary for unlimited professional development
- Employee Assistance Program (EAP) with counseling sessions available 24/7
VertexOne
3.9 Glassdoor
VertexOne is the leading provider of cloud-based SaaS software powering the next generation of customer experience for utilities, energy retailers, and energy transition providers. With over 30 years of experience and more than 450 customers in the cloud, we capitalize on our deep expertise to provide a wide range of innovative solutions for digital transformation, revenue optimization, and data-driven efficiency operations surrounding the customer. From Customer Information Systems (CIS) and Mobile Workforce Management (MWM) to Electronic Data Interchange (EDI) and Digital Customer Engagement and self-service portals, we empower our customers to deliver a compelling customer experience, reduce costs to serve, increase operational efficiency, and improve customer satisfaction.
Founded in 2015
Dallas, Texas, USA
734 employees (15 in marketing)
81% recommend to a friend
84% CEO approval
Marketing Team
Marketing Team Size
8 (1% of company)
Funding
Total Funding
$257.8M
Last Raise
$131M
Debt Financing, 1 years ago
Funding History
- Jan 2025Debt Financing • $131M
- Feb 2022Debt Financing • $75M
- Jul 2019Series Unknown • $51.8M
Traffic Signals
Monthly Visitors
4.5K
Traffic Source Mix
Search
27.6%
Direct
64.3%
Referral
4.2%
Social
3%
Paid
0.8%
Headcount Trend
Current headcount: ~728