Responsibilities

• Design, build, and maintain HubSpot automations across the full funnel, from lead capture through to sales handoff, keeping logic clean, documented, and scalable
• Own the HubSpot-Salesforce integration on the marketing side, partnering with RevOps to keep hand-offs tight and data consistent
• Manage UTM tracking, form strategy, lead capture, and GA4 analytics, making sure tags, events, and conversion goals are firing correctly
• Define audience segments, channel mix, and messaging priorities for demand generation campaigns, and set targets that consistently drive qualified pipeline
• Own lead scoring and nurture from first touch to sales-ready, building and optimising models and sequences directly in HubSpot
• Review and sign off agency campaign plans, monitoring MQLs, pipeline contribution, and cost per lead in real time, and acting quickly when performance falls short
• Build weekly, monthly, and quarterly performance reports for leadership covering pipeline contribution, channel ROI, and MQL-to-SQL conversion
• Diagnose funnel friction: when conversion rates drop or pipeline slows, trace root causes across HubSpot data, campaign performance, lead routing, and system behaviour
• Manage multiple concurrent workstreams, triage inbound requests, own vendor relationships, and track spend against the marketing budget

Requirements

• Proven experience across marketing operations and demand generation, moving comfortably between strategic decisions and hands-on execution
• Strong HubSpot capability: you build, audit, and maintain complex workflows, lifecycle programmes, and lead scoring models with clean, documented logic
• Solid working knowledge of Salesforce CRM and the ability to own the marketing side of the HubSpot-Salesforce integration
• An analytical, diagnosis-led mindset: you work through funnel data and attribution to find root causes and translate them into clear recommendations
• Experience managing agency relationships, holding partners accountable to reporting standards, data quality, and pipeline targets
• Strong project management skills, with the ability to run multiple workstreams simultaneously and set realistic expectations with stakeholders

Preferred

• Experience with ABM programmes and campaign personalisation in HubSpot
• A genuine curiosity about AI and emerging martech, with experience leading tool adoption across a team
• A track record of building marketing processes and documentation that actually enable self-serve

Benefits

• With more than 20 years of experience across public, private, SME and corporate sectors, we support nearly 4 million employees across 7,500 organisations in the UK and Australia. From the NHS to leading private sector businesses, our platform brings together benefits, wellbeing, and recognition in one place people actually use.
• From access to expert mental health services to help with the cost of everyday essentials, our range of benefits and wellbeing tools meets people where they are, at work and beyond.
• We're redefining what employee benefits can be. And we're just getting started.