5 months ago
Growth Marketing Manager
Ragan Communications and PR Daily
USA (Remote)Full time
Growth Marketing Manager
USA (Remote)
$75K/yr - $95K/yr (Est.)Mid Level5+ years expFull time
Posted 5 months ago
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Job Summary
Role centers on developing full-funnel B2B digital campaigns and continuously improving performance with AI-driven testing and optimization. Candidates should have 5+ years in B2B digital marketing, hands-on experience across email, paid and organic social, and programmatic, and demonstrate use of AI tools for targeting and analytics. The benefits package includes health benefits, 401(k) match, discretionary time off, and professional development support.
Job Description
Responsibilities
- Develop and execute full-funnel B2B digital marketing campaigns across email, paid and organic social channels, programmatic and web.
- Build, manage, and optimize campaigns, including segmentation, workflows and reporting.
- Drive measurable outcomes including leads, MQLs, event registrations, and revenue contribution.
- Use AI to generate, test, and iterate on email subject lines, ad copy, and social media content, including A/B testing variations at scale.
- Apply AI to audience segmentation, personalization, and targeting strategy to improve campaign performance.
- Leverage AI to analyze performance data, surface insights, and generate actionable recommendations.
- Use AI to score leads, personalize outreach sequences, and optimize conversion paths.
- Own performance metrics and use data to continuously test and improve results.
Requirements
- Minimum of 5 years of B2B digital marketing experience with demonstrated revenue or pipeline impact.
- Hands-on experience with email marketing, paid and organic social, and programmatic campaigns.
- Demonstrated use of AI tools across marketing functions, content creation, audience targeting, performance analysis, and campaign optimization.
- Familiarity with AI-powered features within platforms such as HubSpot and LinkedIn Campaign Manager.
- Ability to build and refine effective AI prompts to produce high-quality, on-brand marketing outputs.
- Experience using AI for copywriting, content iteration, and multivariate testing across email, social, and web
- Ability to use AI for audience segmentation, personalization, and targeting strategy.
- Strong analytical skills and comfort owning performance metrics.
- Ability to manage multiple campaigns and priorities in a fast-moving environment.
- Domestic travel 3-5 times a year.
Benefits
- Health, dental, vision
- 401(k) with employer match
- Company-paid disability and life insurance
- Generous PTO and paid holidays
- Professional development support
- Early close Fridays year-round
Ragan Communications and PR Daily
3.7 Glassdoor
Ragan is the leading learning & development resource and publisher of information about corporate communications, internal communication and employee communications.
Founded in 2011
Chicago, Illinois, USA
118 employees (33 in marketing)
66% recommend to a friend
46% CEO approval
Traffic Signals
Monthly Visitors
61.9K
Traffic Source Mix
Search
37.4%
Direct
51.2%
Referral
7.1%
Social
3.4%
Paid
0.6%
Headcount Trend
Current headcount: ~120
Marketing Team
Marketing Team Size
29 (25% of company)
Median Career Experience
20.5 years
Median Tenure
6 years
