Responsibilities

• Pipeline Growth & Lead Nurturing
• Develop and execute UK and Benelux-specific growth marketing strategies to drive MQLs and pipeline growth.
• Own middle and lower-funnel marketing, implementing nurture programs that progress leads from MQL to SQL through multi-touch campaigns.
• Design and optimize lead nurturing flows, leveraging email marketing, content, and personalized outreach to improve conversion rates.
• Develop and implement a segmented marketing approach, identifying high-value prospect groups and tailoring engagement to their specific needs throughout the funnel.
• Collaborate with sales teams to refine lead scoring models and improve MQL-to-SQL conversion.
• Regional Events & Partner Engagement
• Plan, execute, and optimize regional events, including industry conferences, partner engagements and hosted activation, to drive brand awareness and lead generation.
• Build and manage relationships with partners and key stakeholders, developing co-marketing initiatives that amplify reach and impact.
• Develop an integrated event marketing approach that ensures participation translates into measurable business impact and pipeline contribution

Requirements

• Proven experience in B2B growth marketing, demand generation, or field marketing, ideally within high growth organisations.
• Strong track record of executing pipeline-focused marketing campaigns, including ABM, digital, and event-based marketing.
• Experience in lead nurturing and conversion optimization, with a focus on moving MQLs through to SQLs.
• Proficiency in marketing automation tools (e.g., HubSpot) and CRM systems (e.g., Salesforce).
• Experience collaborating on top-of-funnel awareness campaigns, especially across social media and digital channels.
• Data-driven mindset with the ability to analyse campaign performance and optimise lead progression. You think in business impact, not activity, and are willing to challenge what isn't working based on results.
• Adaptable and pragmatic: You're comfortable with change and can work effectively even when processes aren't fully defined. You navigate matrixed organizations skillfully, building credibility across multiple teams with competing priorities.
• Strong project management and stakeholder collaboration skills, with the ability to execute campaigns end-to-end. You manage stakeholder expectations effectively - understanding when to collaborate, when to push back, and how to align requests with strategic priorities.
• Knowledge of the UK & ROI business landscape and familiarity with regional marketing trends.

Preferred

• Event management or project management background
• Knowledge of the Benelux market or Dutch language skills.

Benefits

• Opportunity to drive impactful marketing programs and prove marketing's strategic value in a key growth region.
• Collaborative environment where you'll work closely with Sales, Customer Success, Product, and cross-functional teams.
• Competitive salary and benefits package.
• Fully remote work in the UK, with a preference for candidates based near London for office collaboration/attending events