Responsibilities

• Own new customer acquisition targets, including volume, CAC, payback period and first-order conversion, across all acquisition channels.
• Lead performance across key paid channels such as paid search, paid social, and affiliates, continuously improving efficiency, creative performance, and conversion rate.
• Identify and unlock new growth opportunities across channels, landing pages, pricing, messaging, product flows, and clinical pathways to improve user experience and commercial performance.
• Partner closely with the CRM team to improve lead capture, nurture journeys, retention, reactivation, and overall customer lifetime value.
• Build and execute a structured experimentation roadmap across acquisition, CRO, and product experience, using rapid testing and iteration to drive measurable impact.
• Define and evolve attribution frameworks, success metrics, and reporting structures using cohort analysis, funnel diagnostics, and incrementality.
• Collaborate cross-functionally with product, creative, clinical, data, and strategy teams to deliver initiatives that improve both business performance and customer outcomes.
• Translate performance insights into clear recommendations for senior stakeholders, influencing roadmap prioritisation and investment decisions.

Requirements

• You have strong experience in user acquisition or performance marketing at a fast-growing DTC, consumer tech, healthtech or subscription business.
• You've managed and scaled significant paid budgets on Meta, Google and other performance platforms, and you know how to grow spend without breaking efficiency.
• You're commercially minded and fluent in acquisition economics: CAC, LTV:CAC, payback and marginal returns on spend.
• You're highly analytical and hypothesis-driven, comfortable using data to identify opportunities, validate decisions, and prioritise initiatives.
• You take a full-funnel approach to growth, naturally thinking beyond acquisition and considering the entire customer journey and lifecycle.
• You're comfortable working with ambiguity, moving quickly, and testing ideas without waiting for perfect conditions.
• You have strong spreadsheet and analytical skills, with experience using tools such as Google Sheets, Excel, Looker, or Tableau.
• You're an effective communicator who can translate complex performance data into clear, actionable insights for cross-functional stakeholders.

Preferred

• Experience in healthcare, wellness, or other regulated industries.
• Strong creative instincts and experience partnering closely with creative teams to develop high-performing campaigns and messaging.
• Understanding of organic growth channels including SEO, content, and PR.