Responsibilities

• Grow our organic presence: own our SEO and GEO strategy and execution so the people searching for answers about energy project modelling find us first.
• Test the newest forms of growth marketing, like AI search visibility, and get there early.
• Make our website work harder: improve journeys, landing pages, forms and calls to action so more visitors become leads and learn about them.
• Give our best content a second life: repurpose thought leadership, videos and analysis into lead magnets and paid campaigns that pull people into our funnel.
• Turn signals into nurture campaigns that warm up prospects and hand sales leads worth their time.
• Turn on a scalable martech stack to track visitors, engagement, and content consumption, and advise on the right tools.
• Test paid channels: start small, measure honestly, scale what works and kill what doesn't.
• Run growth experiments with a prioritised pipeline and a rhythm of learnings and next steps.
• Work closely with sales so follow-up is fast and nothing warm goes cold.
• Bring bold ideas: new channels, formats, and plays we haven’t thought of yet.