Responsibilities

• Plan and execute growth marketing campaigns across relevant channels, with a focus on merchant acquisition, activation, and funnel performance
• Develop audience segmentation, messaging, and value propositions that resonate with small independent retailers and local partners
• Build and manage an experimentation roadmap across channels, creatives, offers, and nurture activity, scaling what works and iterating quickly
• Use paid platforms including Meta, TikTok, LinkedIn, and Google to set up, test, and optimise campaigns
• Work with HubSpot to support lead management, lifecycle journeys, reporting, and continuous optimisation
• Track and report on key funnel metrics including lead volume, conversion, and campaign efficiency, turning insight into clear recommendations
• Collaborate with Product, Data, CRM, and commercial teams to align campaigns with proposition development and sales priorities
• Apply AI tools across research, content development, campaign iteration, and performance reporting to accelerate learning and improve outcomes

Requirements

• Proven experience in demand generation, with accountability for campaign delivery and measurable outcomes
• Strong grasp of audience segmentation, messaging, and channel testing, with the ability to turn performance insight into better campaign results
• Hands-on experience with one or more paid platforms, including Meta, TikTok, LinkedIn, and Google, covering campaign setup, testing, and optimisation
• Comfortable working with HubSpot or a comparable CRM platform to support lead nurture, lifecycle journeys, and reporting
• Analytical confidence when interpreting funnel metrics, campaign data, and customer insight to guide decisions and prioritisation
• Experience collaborating across commercial, product, data, or CRM teams to deliver joined-up growth activity

Preferred

• Experience marketing to small independent retailers or local SMEs would be a bonus, but is not essential

Benefits

• 25 days annual leave plus public holidays and an additional day off for your birthday
• A Moments that Matter day – one extra day of leave each year to use for something that matters to you
• Buy and sell holiday scheme of up to 5 days
• A volunteering/fundraising day – one paid day each year to give something back to the community
• Annual company bonus scheme – linked to both company and individual performance
• Your own Blue Light Card and exclusive access to thousands of discounts
• Personal growth fund of £450 per year to invest in your development
• Private Medical Insurance that includes cover for pre-existing conditions
• Auto-enrolment pension scheme via salary sacrifice, with 100% of employer NI savings reinvested into your pension
• Enhanced Maternity, Partner, Adoption and Shared Parental Leave