Responsibilities

• A few hours deep in Customer.io (our lifecycle management platform) activating users via dedicated campaigns
• Updating external release notes and drafting our fortnightly product newsletter, before turning to a one-pager or deck for another product area
• You’ll work closely with our Product GTM Lead, meeting with our UK, US and AUS GTM teams to support sales sprints with bespoke product collateral and demos always ensuring that product features and changes are leveraged to the max in customer calls.
• Owning end-user comms for every product release and change — writing help centre articles, in-app updates, and release notes so users always know what's changed and why it matters to them
• Running lifecycle campaigns in Customer.io to drive product adoption , with a particular focus on activating users of our Notes product — this is the largest part of the role
• Coordinating campaign scheduling with our fortnightly newsletter cadence , keeping user comms consistent and predictable rather than reactive
• Launch bespoke campaigns - in conjunction with our enablement and product teams to leverage comms to highlight features, products for maximum adoption
• Producing product marketing collateral — owning the creation and upkeep of key one-pagers, decks, and product assets for GTM teams
• Partnering with the Product GTM Lead on localised content direction and strategy for each of our verticals , while owning the day-to-day execution and output yourself
• Helping build the foundations of a brand new function , including laying the groundwork for content to scale by region as our footprint grows