Responsibilities

• Growth Strategy & Channel Leadership
• Own and execute the demand generation strategy across paid media, content, and ABM to drive awareness, lead generation, and measurable pipeline growth aligned with business goals
• Develop and operationalize the marketing funnel: Establish clear goals, performance metrics, and reporting across lead and opportunity stages
• Determine how acquisition investments are allocated across channels to maximize pipeline and long-term business impact
• Build and scale ABX programs that deliver highly personalized engagement for target accounts and drive sales adoption of the ABX motion as a unified pipeline engine
• Design and optimize content frameworks aligned to the buyer journey — ads, landing pages, nurture streams
• Directly manage and develop one or two marketers and/or agency partners, coaching and directing while staying personally close to execution
• Act as a strategic advisor to business leaders: bring a clear point of view, own your outcomes, and build a program that compounds over time
• Be the core regional voice that sets priorities for centrally reporting inbound engine teams — including web, AIO/SEO, and product marketing
• Data, Analytics & Experimentation

Requirements

• 6 - 9 years leading performance marketing, growth marketing, or paid acquisition programs, with accountability for business outcomes
• Strong understanding of funnel metrics, attribution models, campaign analytics, and performance optimization
• B2B SaaS background; bonus - experience in HR tech or employee experience software
• Experience with Clay, LinkedIn Campaign Manager, Google Ads, HubSpot, Salesforce, etc.
• Experience working across multiple regions or markets
• Prior experience managing teams and/or agency relationships
• Familiarity with AI tools for campaign automation, content creation, and workflow

Preferred

• AI-fluent by default: you combine human judgment and strategic thinking with AI-powered execution as a core part of how you work, not a bolt-on
• A direction setter: you form a point of view and drive alignment; you don't wait to be told what to do
• A high-output, low-ego operator: you lead with clarity, urgency, and humility. You are energized by ambiguity and growth, comfortable figuring things out as you go, and you see an undefined space as an opportunity rather than a blocker

Benefits

• Competitive Compensation - we offer attractive salary packages including LTIP (unit-based Long Term Incentive Plan)
• Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of £1356
• Recharge - with 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August
• Support - we're offering a Company Pension with Salary Sacrifice option and Private Medical Insurance incl. Dental, life assurance as well as competitive Pay Parental Leave to support new parents
• Volunteers Day - you'll get one day off per year for supporting a social project