Responsibilities

• Own organic acquisition end to end: SEO, technical content, the whole funnel from search to signup
• Write and ship content engineers actually read. Real technical depth on DFM, tolerances, materials, finishes, lead times
• Own the website: messaging, pages, conversion. Work directly with our CEO and founders on messaging and strategy
• Run our presence in the communities where mechanical engineers hang out (Reddit, Discord, LinkedIn, forums)
• Find and work with the engineering creators our users watch, subscribe to and trust
• Plan and run events: conference presence, engineer dinners, meetups, hackathons
• Ship engaging and funny videos. DFM teardowns, product videos, case studies
• Work closely with our head of product and CTO to plan product launches
• Turn our organic word of mouth into a referral and community engine
• Analyze your own funnel. You'll be in GA, Search Console, Ahrefs and the product analytics yourself

Requirements

• 5+ years in growth, community, product or content marketing
• You've marketed to a technical, skeptical audience that smells fluff from miles away
• Startup experience (under 50 people). You know what "do everything" means
• Comfortable with data: analytics, dashboards, SEO tooling
• Strong writing. Clear, specific, opinionated
• Timezone: At least 2 hours overlap with EET, and at least 3 hours overlap with PST

Preferred

• Background as a mechanical engineer, industrial designer or supply chain professional
• Experience as a marketer for manufacturing, hardware or CAD verticals