Responsibilities

• Landing Pages & CRM Infrastructure: Build and configure dedicated conversion pages and a CRM architecture tailored for targeted lead routing and same-day response SLAs.
• Category-Creation Content: Produce high-leverage content around OKTO's core messaging (Decision-Grade Outcomes, The Translation Gap, Invisible AV) using AI-driven workflows.
• Account-Based Marketing (ABM): Execute targeted, personalized campaigns toward tier-one engineering consultancies and main contractors.
• Flagship Case Studies & CPD Modules: Turn complex delivery work into polished one-pagers and accredited CPD presentations for key industry influencers.
• Pipeline Analytics & Reporting: Own qualified lead generation as the single source of truth for commercial growth metrics.

Requirements

• 3+ years in B2B growth or performance marketing (Construction, Commercial Real Estate, Smart Buildings, or High-Tech B2B strongly preferred).
• Hands-on experience configuring CRMs (e.g., HubSpot, ) and building high-converting landing pages from scratch.
• Demonstrated fluency with AI workflows: Active experience using AI tools for content generation, market research, and process automation at scale.
• Outcome-Obsessed: You take pride in lead quality, pipeline conversion, and speed-to-market rather than just vanity engagement metrics.
• Experience: B2B growth or performance marketing : 3 years (required)
• Work authorisation: United Kingdom (required)
• Work Location: On the road

Benefits

• Full AI Tooling & Software Budget: Dedicated budget for AI agent platforms, CRM tooling, and marketing infrastructure.
• A Career-Defining Portfolio Case Study: Build a proven, AI-native marketing engine from scratch in a rapidly scaling engineering firm.