Responsibilities

• Leading new customer strategy across Direct Mail, Door Drop, PPC, Affiliate Marketing, Referrals, Website Conversion and Outbound Calling.
• Own performance reporting and (£3m) budget management, balancing commercial results with long-term growth opportunities.
• Team leadership and coaching of two channel specialists, helping them deliver their full potential while driving exceptional results.
• Lead a culture of testing, learning and optimisation, building the evidence and confidence needed to deliver ambitious customer acquisition targets.
• Turn data and insight into actionable recommendations, influencing and consulting stakeholders and securing alignment behind growth initiatives.
• A key member of our SEO project team, improving discoverability and helping more customers find Abel & Cole.
• Work closely with our inhouse designers, copywriters, analysts and digital specialists to deliver innovative campaigns and exceptional customer experiences.

Requirements

• Proven success driving new customer growth within a DTC or subscription-based business.
• Strong expertise across customer acquisition channels, particularly PPC, SEO and conversion rate optimisation.
• Experience partnering with Product and Digital teams to improve website performance and customer journeys.
• Excellent communication and influencing skills, able to bring stakeholders together around a clear plan.
• A collaborative leader who enjoys developing people, challenging thinking and creating high-performing teams.
• Commercially driven, with experience managing significant budgets and confidently reporting on ROI and P&L performance.

Benefits

• 33 days inclusive of bank holidays (FTE)
• A free box of fruit and veg every week
• Up to 35% discount on A&C products
• Cycle to Work Scheme
• Contributory pension scheme
• Grant on team sports
• Up to £55,000 per annum (FTE), depending on experience