Responsibilities

• Drive B2C Growth & Acquisition: Design, run, and scale paid and organic experiments across digital channels (Meta, TikTok, Google, ASO) to acquire passengers and drivers.
• Lead Brand & Campaign Execution: Craft compelling messaging, oversee social media content, and manage high-visibility multi-channel pushes (including our mid-November London Underground and Bus campaign).
• Funnel Optimization & Analytics: Track key growth metrics, optimize user conversion funnels, and analyze Customer Acquisition Cost (CAC) against Lifetime Value (LTV).
• Cross-Functional Collaboration: Work directly with founding leadership, operations, and tech teams to align marketing initiatives with core launch milestones.

Requirements

• Startup Track Record: 2+ years of experience in performance, growth, or brand marketing within a fast-growing startup, mobile app, marketplace, or tech environment. Bonus if any previous ride-hailing experience.
• Hands-On Tool Mastery: Demonstrated experience directly setting up, running, and analyzing campaigns in Meta Ads Manager, TikTok Ads Manager, Google Ads / GA4, and App Store Optimization (ASO) platforms.
• Analytical & Data-Driven: Strong ability to interpret performance metrics, run A/B tests, and make fast, data-backed decisions to optimize spend.
• Self-Starter & Project Owner: Exceptional time and task management skills with the drive to take full ownership of campaigns from concept to execution without needing hand-holding.
• Communication & Creative Eye: Outstanding verbal/written communication skills to craft clear brand copy and collaborate across teams.
• Location & Work Authorization: Based in or near London with the ability to work flexibly from our Shoreditch office, and full unrestricted right to work in the UK (no visa sponsorship provided).

Preferred

• Bonus if any previous ride-hailing experience.