Responsibilities

• Complete ownership of SEO and GEO/AEO. You own organic growth end to end: from keyword research and technical site optimisation through to ranking on search engines and AI. You'll build the content and site structure, and get us found by millions of people.
• Explore and optimise paid channels. You'll run and improve campaigns across Google, Meta, LinkedIn and new paid channels. You'll manage campaigns and creatives to drive CAC down.
• Relentless automation . The old ways of running paid campaigns and SEO aren't enough anymore. You'll be on the front line of automating your own work and building new tools to make it more efficient.
• Optimise the acquisition funnel . Landing pages, follow-ups, retargeting: your scope doesn't stop at capturing leads, but goes all the way to signing deals.

Requirements

• At least 2 years of experience in SEO and Paid Marketing in B2B . You've grown other products several times over through channels like Google, Meta, LinkedIn and organic SEO. You know your way around them.
• An experimental, analytical approach . You need to be able to separate the background noise from real learnings. You know how to set up rigorous A/B tests and identify what actually works in highly complex environments.
• An impact-driven mindset. You understand how every part of your job affects conversions, pipeline and ARR generated. You spot bottlenecks and problems worth solving without needing constant input. You avoid perfectionism.
• A taste for hackish solutions. We&aposre not looking for an engineer, but for someone who can move easily across paid platforms, automation tools, different data sources and integrations between systems. It takes curiosity, initiative and the autonomy to explore new technologies and solve technical problems yourself. Your ability to learn fast and adapt to change will be essential to succeeding in this role.
• Entrepreneurial obsession. You know (or want to learn) exactly who our prospects are and what their biggest problems look like. You understand how they think, how they work, and how to reach them.
• Creativity and an eye for copy and design . You&aposve produced creatives and copy that significantly lifted conversions and performance. You don’t just create something that looks nice: you know how to communicate our brand and the product's value to create actual conversions.

Benefits

• €45,000 to €55,000 gross annual salary.
• Real impact. We&aposre a startup, so everyone makes an essential contribution to Jet's growth. Our revenues will be a direct result of your work, and you&aposll have a major impact on the company's bottom line.
• Ownership . We expect you to go from idea to execution on your own. You own the final output. You&aposll be responsible for building our acquisition machines from zero to hundreds of thousands of clients.
• Start-up environment. Not just any startup, but a well-funded one packed with talent. In 6 months you&aposll see and learn things that elsewhere might take years, with a very high level of responsibility and involvement.
• Hybrid work. Our office is in Milan and we do expect you in, but with flexibility. We&aposre not sticklers - we run on common sense. We’re open to discuss fully-remote work.