2 weeks ago
Startup Growth & Campaign Manager
Zendesk
San Francisco, CA (Hybrid)Full time$96K/yr – $144K/yr
Startup Growth & Campaign Manager
San Francisco, CA (Hybrid)
$96K/yr – $144K/yrSenior Level6+ years expFull time
Posted 2 weeks ago
Job Summary
Own and optimize the end-to-end Full-Funnel Campaign Engine to reach startup founders and drive program applications.
- Lead multi-channel strategy, execution, and optimization from awareness to go-live milestones.
- Collaborate across product, web, and analytics to maximize funnel conversion.
Job Description
Responsibilities
- Own the Full-Funnel Campaign Engine: Strategy, execution, and optimization of multi-channel marketing campaigns designed to reach, engage, and convert startup founders at every stage—from first touch through program application, product deployment, and paid conversion.
- Top-of-Funnel Demand Generation: Launch targeted acquisition campaigns across paid channels (search, social, display), organic social, SEO/AEO (Answer Engine Optimization), ABM, startup communities (e.g., Reddit, Product Hunt), and VC co-marketing partnerships to drive qualified traffic and program applications.
- Mid-Funnel Activation & Nurture: Design and run mid-funnel campaign streams, targeted email nurtures, retargeting sequences, and behavioral triggers that keep admitted founders engaged throughout their extended trial runway and push accounts to reach official go-live milestones.
- Founder-Centric Copywriting & Content: Write authentic, high-converting copy across ad assets, campaign briefs, landing pages, founder playbooks, customer spotlights, webinar abstracts, and email workflows tailored to startup operators and CX leaders.
- Digital Programming & Virtual Events: Conceptualize and host founder-focused workshops, virtual webinars, AI immersion sessions, and product deep-dives that guide startups through workspace setup and rapid deployment of Zendesk AI capabilities (e.g., AI Agents, Copilot, omnichannel routing).
- Segmented Campaign Motions: Build differentiated campaign tracks tailored to high-value T0/T1 VC-backed startup portfolios versus high-volume self-serve segments, ensuring high-conviction accounts receive targeted touchpoints and executive engagement.
- Conversion Rate Optimization (CRO): Run PLG experiments, landing page optimizations, messaging tests, and friction-reduction initiatives in partnership with web, product, and analytics teams to improve funnel conversion at every step.
Requirements
- 6+ years of experience in growth marketing, demand generation, lifecycle marketing, product marketing, or performance marketing—ideally in B2B SaaS, high-growth technology, or a startup-focused business.
- Experience marketing to founders, startup operators, or SMB audiences.
- Demonstrated experience driving acquisition through a mix of paid, organic, content, events, ABM, and digital channels.
- Strong campaign ownership skills, with experience taking programs from initial strategy through launch, reporting, and optimization.
- Excellent writing and messaging abilities, with a portfolio of customer-facing campaigns, email, web, social, or ad copy.
- Working knowledge of paid media platforms, web analytics, CRM/marketing automation tools, and reporting dashboards.
- A strong understanding of SEO; familiarity with AEO and optimizing content for AI-powered search and discovery is a plus.
- A data-informed mindset: comfortable using performance data to make decisions, test hypotheses, and communicate results.
- Exceptional project-management skills, including the ability to manage multiple workstreams and stakeholders in a fast-moving environment.
Preferred
- Experience working with startup accelerators, venture capital firms, incubators, or ecosystem partners.
- Experience with product-led growth motions or freemium/self-serve conversion funnels.
- Familiarity with Zendesk, customer experience software, AI agents, or customer service technology.
Zendesk
3.6 Glassdoor
Zendesk powers exceptional service for every person on the planet. As a leader in AI-powered service, we offer the Zendesk Resolution Platform, designed to redefine customer experience with advanced tools that integrate AI Agents, a comprehensive knowledge graph, actions and integrations, governance and control, measurement and insights, and human expertise. Our purpose-built platform enhances service by combining automation and human insight for seamless interactions. Easy to use, easy to scale, and easy to get value from, Zendesk helps companies strengthen relationships, improve efficiency, and grow. Learn more: http://zdsk.co/46mVi8h
Founded in 2007
San Francisco, California, USA
7.7K employees (570 in marketing)
61% recommend to a friend
56% CEO approval
Salaries
Posted range
$96K/yr – $144K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
401 (5% of company)
Median Career Experience
13 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
3
People
HR / Recruitment
Marketing Leadership
Sarah Gavin
Chief Communications Officer, Acting Chief Marketing Officer
At the company for 2 years 2 months
Wren Wilder
Sr. Executive Assistant to Chief Marketing Officer & EA Manager
At the company for 5 years 2 months
Keith Pearce
Senior Vice President Marketing
At the company for 1 year
Lisa Kant
SVP Global Field Marketing and Product Marketing
At the company for 8 years 7 months
Traffic Signals
Monthly Visitors
77M
Monthly Google Ads Budget
$2M
Traffic Source Mix
Search
18.1%
Direct
62.1%
Referral
18.2%
Social
0.9%
Paid
0.7%
Headcount Trend
Current headcount: ~7.7K
