Responsibilities

• Developing and delivering a group-wide marketing plan
• Leading the implementation, launch and ongoing management of the Pepper loyalty app
• Creating targeted email and push-notification campaigns
• Segmenting our customer data so that communications are relevant, timely and effective
• Developing automated customer journeys for birthdays, lapsed customers, repeat visits and other key occasions
• Growing direct hotel and cottage bookings for Duck Bay
• Generating restaurant bookings across all Cawley venues, with particular focus on quieter days and periods
• Developing campaigns around seasonal occasions, events, menus, accommodation offers and gift vouchers
• Managing organic social media activity across Facebook, Instagram and other relevant platforms
• Creating or coordinating engaging content for the group and its individual venues

Requirements

• Broad experience in a Marketing Manager or Senior Marketing Manager role
• Strong experience in email marketing, CRM and customer segmentation
• Experience launching or managing a loyalty programme or customer app
• A good understanding of hospitality, leisure, retail or another consumer-facing sector
• A demonstrable record of generating bookings, revenue or customer growth
• Strong copywriting and content-creation skills
• Experience managing Facebook and Instagram for a consumer brand
• The ability to interpret data and explain whether a campaign has delivered a commercial return
• A practical, organised and collaborative approach
• The confidence to work directly with senior management and individual venue teams