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Marketing jobs

12 marketing jobs

Western Union logo
9 days ago

Director, Prepaid & Digital Wallet Go to Market

Western Union

Miami, FL (Hybrid)Full time$185K/yr – $205K/yr
Palo Alto Networks logo
9 days ago

Director, Go To Market - Network Security

Palo Alto Networks

California, MO (On-site)Full time$212K/yr – $292K/yr
CHG Healthcare logo
2 weeks ago

Sr. Director of GTM Strategy & Commercial Excellence

CHG Healthcare

Salt Lake City, UT (Unknown)Full time$183K/yr – $355K/yr
CVS Health logo
2 weeks ago

Lead Director, Business Consultation, Go-to-Market Aetna International

CVS Health

Hartford, CT (Hybrid)Full time$100K/yr – $232K/yr
Proto logo
3 weeks ago

Director, GTM Strategy

Proto

New York City, NY (On-site)Full time$160K/yr – $180K/yr
Microsoft logo
4 weeks ago

Director of Surface Consumer Go-To-Market

Microsoft

Redmond, WA (Hybrid)Full time$131K/yr – $272K/yr
Corpay logo
4 weeks ago

Senior Director, Product Strategy & GTM Offers - Fuelman

Corpay

Atlanta, GA (Unknown)Full time
Omnicom Media logo
5 weeks ago

Director, B2B Acceleration

Omnicom Media

New York City, NY (On-site)Full time$130K/yr – $150K/yr
Samsara logo
5 weeks ago

Director, GTM Data Governance & Strategy

Samsara

USA (Remote)Full time$142K/yr – $254K/yr
Salesforce logo
1 month ago

Director, Global Success Plans Go-to-Market Strategy

Salesforce

Denver, CO (Hybrid)Full time$164K/yr – $285K/yr
Slalom logo
2 months ago

Senior Director - Go-to-Market Leader

Slalom

San Francisco, CA (On-site)Full time$221K/yr – $322K/yr
Bayer logo
4 months ago

Director Go-to-Market Strategy, Segmentation and Operations

Bayer

New Jersey, USA (On-site)Full time$159K/yr – $238K/yr

Find marketing roles you could actually win

12 open roles0

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Growth MarketingHead of MarketingSEO ManagerProduct MarketingPaid MediaBrand Manager
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Find marketing roles you could actually win

12 open roles0

Popular searches:

Growth MarketingHead of MarketingSEO ManagerProduct MarketingPaid MediaBrand Manager
Growth MarketingHead of MarketingPerformance MarketingContent StrategySEO ManagerProduct MarketingDemand GenerationBrand ManagerPaid MediaMarketing AnalyticsCRM ManagerSocial Media
12 jobs
Western Union logo

Director, Prepaid & Digital Wallet Go to Market

Western Union

Miami, FL (Hybrid)

$185K/yr - $205K/yrIn-houseFull-timeDirector/executive10+ years exp.
9 days ago
Palo Alto Networks logo

Director, Go To Market - Network Security

Palo Alto Networks

California, MO (On-site)

$212K/yr - $292K/yrIn-houseFull-timeDirector/executive
9 days ago
CHG Healthcare logo

Sr. Director of GTM Strategy & Commercial Excellence

CHG Healthcare

Salt Lake City, UT (Unknown)

$183K/yr - $355K/yrIn-houseFull-timeSenior level
2 weeks ago
CVS Health logo

Lead Director, Business Consultation, Go-to-Market Aetna International

CVS Health

Hartford, CT (Hybrid)

$100K/yr - $232K/yrIn-houseFull-timeDirector/executive10+ years exp.
2 weeks ago
Proto logo

Director, GTM Strategy

Proto

New York City, NY (On-site)

$160K/yr - $180K/yrIn-houseFull-timeDirector/executive8+ years exp.
3 weeks ago
Microsoft logo

Director of Surface Consumer Go-To-Market

Microsoft

Redmond, WA (Hybrid)

$131K/yr - $272K/yrIn-houseFull-timeDirector/executive6+ years exp.
4 weeks ago
Corpay logo

Senior Director, Product Strategy & GTM Offers - Fuelman

Corpay

Atlanta, GA (Unknown)

In-houseFull-timeSenior level8+ years exp.
4 weeks ago
Omnicom Media logo

Director, B2B Acceleration

Omnicom Media

New York City, NY (On-site)

$130K/yr - $150K/yrAgencyFull-timeDirector/executive8+ years exp.
5 weeks ago
Samsara logo

Director, GTM Data Governance & Strategy

Samsara

USA (Remote)

$142K/yr - $254K/yrIn-houseFull-timeDirector/executive10+ years exp.
5 weeks ago
Salesforce logo

Director, Global Success Plans Go-to-Market Strategy

Salesforce

Denver, CO (Hybrid)

$164K/yr - $285K/yrIn-houseFull-timeDirector/executive10+ years exp.
1 month ago
Slalom logo

Senior Director - Go-to-Market Leader

Slalom

San Francisco, CA (On-site)

$221K/yr - $322K/yrIn-houseFull-timeSenior level15+ years exp.
2 months ago
Bayer logo

Director Go-to-Market Strategy, Segmentation and Operations

Bayer

New Jersey, USA (On-site)

$159K/yr - $238K/yrIn-houseFull-timeDirector/executive7+ years exp.
4 months ago
Western Union logo
Western Union

Director, Prepaid & Digital Wallet Go to Market

Miami, FL (Hybrid)

$185K/yr – $205K/yrDirector/Executive10+ years expFull time

Posted 9 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Description

Responsibilities

  • Lead the go-to-market strategy, revenue plan, and growth delivery for US Prepaid and Digital Wallet.
  • Partner with North America Sales to drive retail acquisitions for these products. This includes developing sales materials, sales campaigns and promotions and driving pipeline development.
  • Actively engage with sales teams and agents to help drive product sales. Create tools, training and collaterals to support sales teams and drive adoption.
  • Drive digital acquisitions for prepaid cards and wallets. Actively manage funnel performance, and partner with marketing, risk and product teams to optimize performance of digital channels (e.g., placements, approval rates).
  • Develop and execute strategies to drive repeat usage and retention, including pricing promotions, marketing campaigns, and influencing product experience.
  • Lead performance measurement by defining KPIs, monitoring results and optimizing go-to-market plans based on data insights.
  • Manage value proposition and product positioning. Drive initiatives to enhance product construct to remain market competitive
  • Manage overall financial outcomes/results for US Prepaid and Digital Wallets.
  • Work cross-functionally with leaders from platform, product and technology, legal, compliance, agent network, partnerships, and others to enable products that are competitive in the market.
  • Collaborate with internal stakeholders to influence product innovation, customer experience enhancements, and marketing strategies.

Requirements

  • 10+ years of experience in general management, business strategy, or marketing roles, ideally within financial services or payments required. Prepaid experience, digital wallet or digital banking experience strongly preferred
  • Proven track record in go-to-market strategy and execution at a senior level
  • Capable of defining a strategic approach/roadmap for Prepaid and Digital Wallets
  • Ability to define and deliver revenue and expense plans
  • Proven experience leading cross-functional teams and driving measurable business outcomes.
  • Strong commercial and financial acumen with experience in pricing, forecasting, and P&L oversight.
  • Deep understanding of prepaid card (e.g., issuers, processors, compliance) and digital wallet ecosystems
  • Demonstrated ability to influence across organizational levels and manage complex stakeholder relationships.
  • Deep understanding of lifecycle marketing and digital customer experiences
  • Bachelor’s degree required, MBA or equivalent advanced degree preferred

Benefits

  • You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few ( https://careers.westernunion.com/global - benefits/) . Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.
  • Your United States – specific benefits include:
  • - Family First Program
  • - Medical, Dental and Life Insurance
  • - Tuition Assistance Program
  • - Parental Leave
Western Union logo

Western Union

3.7 Glassdoor

Many know us as the most trusted way to send money to friends and family overseas and across borders, but we're much more than that. Our talented teams around the world are building new ways to send, save and spend money. Wherever you are in the world, in whatever currency you choose, we're evolving our services to meet the demands of tomorrow. We're here for what's next. When our teams make more financial services accessible to people everywhere, we help more people prosper, transforming lives and communities.

Founded in 1992
Denver, Colorado, USA
15K employees (545 in marketing)
www.westernunion.com
68% recommend to a friend
60% CEO approval

Traffic Signals

Monthly Visitors
9.5M
Monthly Google Ads Budget
$615.5K
Traffic Source Mix
Search
39.5%
Direct
56.7%
Referral
2.6%
Social
0.5%
Paid
0.7%

Headcount Trend

Current headcount: ~15.2K

Marketing Team

Marketing Team Size
423 (3% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$800M
Last Raise
$800M
Post IPO Debt, 2 months ago

Funding History

  • Jan 2026
    Post IPO Debt • $800M

Recent News

Western Union and TenPay Global partner to drive remittance innovation
Nov 13, 2025 • Yahoo Finance
How Analysts See the Story Changing for Western Union Amid Digital Shifts and New Risks
Nov 8, 2025 • Yahoo Finance
Western Union Introduces “Beyond” Strategy and Provides Medium-Term Financial Outlook at Investor Day
Nov 6, 2025 • Business Wire
Why Are Western Union (WU) Shares Soaring Today
Nov 6, 2025 • Yahoo Finance
Western Union Unveils Solana-Based Stablecoin, Aiming To Bridge Cash And Crypto Worlds
Nov 6, 2025 • CU Today
Rain Joins Western Union's Digital Asset Network, Bringing Real-World Payment Utility to Stablecoins
Nov 4, 2025 • PR Newswire
How Western Union’s (WU) Stablecoin Launch Has Changed Its Investment Story
Nov 2, 2025 • Yahoo Finance
Western Union files ‘WUUSD’ trademark after Solana stablecoin reveal
Oct 30, 2025 • The Block
Western Union plots its stablecoin move
Oct 29, 2025 • American Banker
Western Union partners Anchorage Digital for stablecoin launch
Oct 29, 2025 • ledgerinsights.com
5 Insightful Analyst Questions From Western Union’s Q3 Earnings Call
Oct 29, 2025 • Yahoo Finance
Western Union to launch Solana-based dollar stablecoin
Oct 28, 2025 • Blockworks
Western Union Announces USDPT Stablecoin on Solana and Digital Asset Network
Oct 28, 2025 • Business Wire
Western Union plans stablecoin launch on Solana for early 2026
Oct 28, 2025 • The Block
Western Union to Launch Stablecoin and Cash Off-Ramps for Digital Assets
Oct 28, 2025 • PYMNTS.com
Western Union's Solana Stablecoin Just Makes Sense
Oct 28, 2025 • The Defiant
Why Is Western Union (WU) Stock Rocketing Higher Today
Oct 28, 2025 • Yahoo Finance
Exclusive | Western Union, Early Telegraph Pioneer, Joins the Crypto Arms Race - WSJ
Oct 28, 2025 • The Wall Street Journal
Stablecoin News: Western Union Tapping Solana (SOL) and Anchorage for Digital Dollar
Oct 28, 2025 • CoinDesk
Western Union Follows Banks Into Stablecoin Integration
Oct 27, 2025 • Yahoo Finance
Why Zelle and Western Union are embracing stablecoins
Oct 27, 2025 • dlnews.com
Western Union's Q3 Earnings Beat on CS Unit Strength, Lower Costs
Oct 24, 2025 • Yahoo Finance
Why Did Western Union Stock Rise Over 4% After-Hours?
Oct 24, 2025 • Stocktwits
Western Union says its core business of money transfers in the U.S. is down
Oct 24, 2025 • NPR
The Western Union Co (WU) Q3 2025 Earnings Call Highlights: Navigating Challenges with Digital ...
Oct 23, 2025 • Yahoo Finance
Western Union (WU) Reports Earnings Tomorrow: What To Expect
Oct 21, 2025 • Yahoo Finance
WESTERN UNION Earnings Preview: Recent $WU Insider Trading, Hedge Fund Activity, and More | WU Stock News
Oct 21, 2025 • Quiver Quantitative
Western Union (WU): Exploring Valuation After Recent Share Price Upturn
Oct 20, 2025 • Yahoo Finance
How Mounting Margin and Liquidity Pressures Will Impact Western Union (WU) Investors
Oct 19, 2025 • Yahoo Finance
Western Union in Talks to Buy Pay-O-Matic; Future of 37 Bronx Locations Uncertain
Oct 17, 2025 • Norwood News
Is Western Union’s Slump a Chance or Warning Following 24% Drop in 2025?
Oct 12, 2025 • Yahoo Finance
Western Union to Release Third Quarter 2025 Results on October 23, 2025
Oct 9, 2025 • Business Wire
Western Union clears another hurdle towards closing of Intermex acquisition
Oct 8, 2025 • FX News Group
Western Union (WU): Evaluating Current Valuation as Shares Edge Higher Despite Lack of Major News
Oct 2, 2025 • Yahoo Finance
Pay-O-Matic to reopen locations in coordination with Western Union
Sep 30, 2025 • FX News Group
Western Union files for debt shelf, size not disclosed - SEC filing
Sep 26, 2025 • MarketScreener
Western Union (WU) Dips More Than Broader Market: What You Should Know
Sep 25, 2025 • Yahoo Finance
Google Android head Sameer Samat, FinTech CEO Odilon Almeida join Lightspeed board
Sep 25, 2025 • BetaKit
Hex Trust CEO Alessio Quaglini Says US Regulatory Clarity Will Unlock Bitcoin's Next Wave
Sep 21, 2025 • Benzinga.com
How MoneyGram is leapfrogging competitors by putting stablecoins in the hands of users
Sep 19, 2025 • Condia
Jim Cramer's Warning On This Oil Stock: 'You Don't Want To Be In It'
Sep 19, 2025 • Benzinga.com
Why DLocal (DLO) Is Up 6.4% After Partnering With Western Union to Expand Digital Remittances
Sep 18, 2025 • Yahoo Finance
barq Digital Payments Partners with Western Union to Expand Global Financial Access
Sep 17, 2025 • TechAfrica News
Western Union (WU) Dips More Than Broader Market: What You Should Know
Sep 16, 2025 • Yahoo Finance
SHAREHOLDER INVESTIGATION: Halper Sadeh LLC Investigates WOW, IMXI, BFIN on Behalf of Shareholders
Sep 16, 2025 • PR Newswire
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FinTech IPO Index Jumps 4.4% as Klarna and Figure Debut
Sep 12, 2025 • PYMNTS.com
Remittances from Saudi Arabia jump 15% to $4bn in July
Sep 11, 2025 • Arab News
Western Union ties up with dLocal for digital payments in Latin America
Sep 10, 2025 • Yahoo Finance
Western Union ties up with dLocal for digital payments in Latin America
Sep 10, 2025 • Electronic Payments International
Remit now? Indian rupee back at low of 24.03 vs. Dh1 for UAE expats
Sep 10, 2025 • Gulf News
dLocal and Western Union Team Up to Power Digital Payments in Latin América
Sep 9, 2025 • Business Wire
Western Union, DLocal partner for digital payments in Latin America
Sep 9, 2025 • thefly.com
Dlocal and Western Union Team Up to Power Digital Payments in Latin America
Sep 9, 2025 • MarketScreener
dLocal and Western Union Join Forces to Boost Digital Payments in Latin America
Sep 9, 2025 • Financial IT
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Western Union (WU) Stock Falls Amid Market Uptick: What Investors Need to Know
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Sep 5, 2025 • Ilonggo Tech Blog
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Sep 2, 2025 • Halper Sadeh LLC
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Aug 31, 2025 • Yahoo Finance
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Aug 29, 2025 • FinTech Global
Why the Market Dipped But Western Union (WU) Gained Today
Aug 29, 2025 • Yahoo Finance
Western Union Named Top Dividend Stock With Insider Buying and 11.05% Yield (WU)
Aug 29, 2025 • Nasdaq
Western Union integrates WhatsApp for fast remittances in Peru
Aug 29, 2025 • FinTech Global
Western Union Announces $0.235 Quarterly Dividend
Aug 28, 2025 • Yahoo Finance
Western Union Announces $0.235 Quarterly Dividend
Aug 28, 2025 • MarketScreener
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Aug 28, 2025 • Morningstar.com
Western Union Allows You to Carry out International Operations and Exchange Dollars Through WhatsApp
Aug 28, 2025 • FF News | Fintech Finance
Western Union (WU) Up 6.1% Since Last Earnings Report: Can It Continue?
Aug 27, 2025 • Yahoo Finance
Western Union Allows You to Carry out International Operations and Exchange Dollars Through WhatsApp
Aug 27, 2025 • Business Wire
Western Union introduces WhatsApp service for money transfers in Peru
Aug 27, 2025 • Paypers
Venezuela’s crypto adoption surges amid inflation and currency collapse
Aug 27, 2025 • Cointelegraph
Western Union (WU) Stock Is Up, What You Need To Know
Aug 26, 2025 • Yahoo Finance
Western Union stock falls after Mike Alfred discloses large short position
Aug 25, 2025 • Investing.com
Western Union CEO buys $1.5M in common stock
Aug 25, 2025 • thefly.com
US DOJ to back off money transmitter cases in shift backed by crypto
Aug 21, 2025 • Investing.com
Stablecoins in Emerging Markets Face Growing KYC Test
Aug 19, 2025 • PYMNTS.com
US Banking Regulators Set to Tackle State-Based Stablecoin Rules
Aug 19, 2025 • bloomberglaw.com
Western Union Wants to Launch Its Own Stablecoin. Does That Make WU Stock a Buy Here?
Aug 18, 2025 • Barchart.com
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Aug 18, 2025 • Benzinga.com
Can Western Union's $500M Intermex Bet Boost its Global Edge?
Aug 15, 2025 • Yahoo Finance
Inside Western Union’s Intermex acquisition: What’s driving the deal and why it matters
Aug 14, 2025 • FXC Intelligence
Western Union considers issuing stablecoin – report
Aug 14, 2025 • Ledger Insights - blockchain for enterprise
SHAREHOLDER INVESTIGATION: Halper Sadeh LLC Investigates MLNK, IMXI, MRCC on Behalf of Shareholders
Aug 14, 2025 • PR Newswire
SHAREHOLDER INVESTIGATION: Halper Sadeh LLC Investigates ARIS, MLNK, IMXI on Behalf of Shareholders
Aug 13, 2025 • Halper Sadeh LLC
$HAREHOLDER ALERT: The M&A Class Action Firm Announces An Investigation of International Money Express, Inc. (NASDAQ: IMXI)
Aug 13, 2025 • PR Newswire
Western Union Mulls Its Own Stablecoin as Payments Rivalry Grows
Aug 12, 2025 • Bloomberg.com
Western Union To Buy International Money Express In $500 Million Deal
Aug 12, 2025 • Pulse 2.0
Western Union Considers Jump Onto Stablecoin Bandwagon
Aug 12, 2025 • PYMNTS.com
Western Union makes $500M acquisition
Aug 12, 2025 • Payments Dive
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Aug 12, 2025 • Benzinga.com
Dow Dips 200 Points Ahead Of Inflation Data: Investor Sentiment Edges Higher, Fear Index Remains In 'Greed' Zone
Aug 12, 2025 • Benzinga.com
$HAREHOLDER ALERT: The M&A Class Action Firm Announces An Investigation of International Money Express, Inc. (NASDAQ: IMXI)
Aug 12, 2025 • Morningstar.com
Western Union to buy International Money Express for $500m
Aug 11, 2025 • Electronic Payments International
Western Union To Acquire Money-Transfer Rival Intermex for $500 Million
Aug 11, 2025 • Digital Transactions
Western Union to acquire Intermex in $500m deal
Aug 11, 2025 • banking-gateway.com
Western Union to acquire Intermex for about $500 million
Aug 11, 2025 • Reuters
Western Union Expands Retail Footprint With $500 Million Intermex Deal
Aug 11, 2025 • PYMNTS.com