Global Social Media Manager

City of Edinburgh, Edinburgh, UK (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own global social content execution and guardrails, turning concept ideas into platform-ready posts while aligning with regional teams to balance global consistency with local relevance.

  • Own end-to-end publishing across global channels and transform assets into platform-perfect posts.
  • Define guidelines, playbooks, and templates to empower rapid, high-quality social production across markets.
  • Collaborate with Studio, Creative, Strategy, and regional teams to ensure on-trend, locally resonant content.

Job Description

Responsibilities

  • Creative concepting and pitching
  • Participate in Studio brainstorms, providing platform-first ideas that align with global campaign themes.
  • Proactively pitch social-first concepts to Creative and Strategy leads, backed by data on current resonance.
  • Draft simple concepts, storyboards or scripts for short-form video (TikTok/Reels) to help stakeholders visualize creative visions.
  • Identify gaps in the current content mix and propose fresh series, recurring segments, or engagement tactics.
  • Global stewardship
  • Operationalize our "Global Guardians, Regional Champions" approach, partnering closely with regional PR and Social Managers to ensure global consistency and local relevance.
  • Actively listen to and understand the unique needs of regional teams to help them win in their specific markets.
  • Define and deliver clear guidelines, playbooks, and templates that empower all teams to execute high-quality social content efficiently.
  • Best-in-class copywriting
  • Deliver best-in-class social copywriting that balances the brand’s global tone of voice with platform-native wit and brevity.
  • Approve regional captions and posts in our global Sprout queue.

Requirements

  • Experience in a dedicated social media role, with a portfolio showcasing original content concepts brought to life.
  • Ability to pitch ideas clearly and persuasively in both formal meetings and asynchronous communication.
  • Hands-on knowledge of social platforms and Sprout Social.
  • Strong short-form copywriting skills with a focus on high-engagement hooks and clear calls to action.

Preferred

  • Basic social-first editing skills
  • Experience working in a global or multi-market environment
  • A track record of originated ideas leading to high engagement or brand visibility
  • Experience supporting or managing social media crisis communications and reputational initiatives in a fast-paced environment.

Benefits

  • A range of flexible working options to dedicate time to what matters to you
  • 25 days holiday per year, increasing to 28 days after 2 years of employment
  • Two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
  • Rich learning and development opportunities are supported through the Trustpilot Academy and Blinkist
  • Pension and life insurance
  • Health cash plan, online GP, 24/7 Employee Assistance Plan
  • Full access to Headspace, a popular mindfulness app to promote positive mental health
  • Paid parental leave
  • Season ticket loan and a cycle-to-work scheme
  • Central office location complete with all the snacks and refreshments you can ask for

Trustpilot

3.7 Glassdoor

Welcome to our LinkedIn 👋! We’re so happy you’re here.Trustpilot began in 2007 with a simple yet powerful idea that is more relevant today than ever - to be the universal symbol of trust, bringing consumers and businesses together through reviews. Trustpilot is open, independent, and impartial - we help consumers make the right choices and businesses to build trust, grow and improve.Today, we have more than 300 million reviews and 64 million monthly active users on average across the globe, with 140 billion annual Trustbox impressions, and the numbers keep growing. We have more than 1,000 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan and New York. Interested in learning more about our available job opportunities? Find out more here: business.trustpilot.com/jobsAt Trustpilot, trust and transparency are at the heart of what we do, and we strive to reflect that in all of our interactions - social media included. To maintain a collaborative, trustworthy environment for everyone, we’ve put a few social media community guidelines in place. You can find them here: https://trst.pl/46v7pA6.

Founded in 2007
Copenhagen, Capital Region of Denmark, DNK
1.3K employees (110 in marketing)
63% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
77.1M
Monthly Google Ads Budget
$40.1K
Traffic Source Mix
Search
57.4%
Direct
36.2%
Referral
5.8%
Social
0.2%
Paid
0.3%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
89 (7% of company)
Median Career Experience
14 years
Median Tenure
6.6 years

Funding

Total Funding
$199.9M
Last Raise
Series E, 7 years ago

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