Responsibilities

• Develop, manage, and execute integrated global marketing strategies and campaigns that support corporate and commercial objectives.
• Strengthen PCI's brand visibility, positioning, and reputation across key global markets.
• Partner with Business Development, Commercial teams, regional marketing teams, and other stakeholders to align marketing initiatives with business priorities and growth opportunities.
• Manage marketing programs across content, digital channels, campaigns, events, and marketing operations.
• Ensure consistency of brand messaging, identity, and positioning across all regions, channels, and customer touchpoints.
• Monitor, analyze, and report on key marketing performance indicators, including brand awareness, engagement, lead generation, conversion, and return on investment.
• Leverage market research, competitive intelligence, customer insights, and performance data to optimize marketing strategies and campaign effectiveness.
• Support and drive integrated go-to-market initiatives that contribute to customer acquisition, retention, and pipeline growth.
• Ensure marketing activities comply with applicable global and regional regulatory requirements.
• Promote innovation through the adoption of new technologies, tools, processes, and marketing best practices.

Requirements

• Bachelor's degree in Marketing, Business, Science, Communications, or a related field.
• Relevant marketing experience commensurate with the responsibilities of the role, preferably within a CDMO, pharmaceutical services, life sciences, or healthcare environment.
• Experience developing and executing marketing campaigns, programs, and initiatives across multiple channels.
• Strong understanding of marketing strategy, customer engagement, lead generation, brand management, and campaign measurement.
• Experience utilizing CRM platforms, marketing automation tools, analytics platforms, and reporting systems.
• Demonstrated ability to analyze data and translate insights into actionable recommendations.
• Strong business acumen with the ability to align marketing activities to commercial objectives.
• Excellent written, verbal, presentation, and stakeholder management skills.
• Proven ability to collaborate effectively across functions, regions, and organizational levels.
• Strong project management, organizational, and prioritization skills.