Global Marketing Manager - Cambridge

UK (Hybrid)

£75K/yr – £80K/yrManagerPermanent

Posted 3 weeks ago

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Job Summary

Own global revenue growth by translating business goals into scalable marketing programs that move from awareness to acquisition across markets.

  • Growth governance: align marketing investment with priorities and prove ROI.
  • Demand and pipeline: drive multi-channel campaigns that improve lead quality and pipeline value.
  • Global brand and ops: build a scalable marketing operation and strong market presence.

Job Description

Responsibilities
  • Accelerate revenue growth through a high-impact global marketing strategy by translating business objectives into marketing programmes that increase market share, customer acquisition and commercial performance across global markets. Success will be measured through revenue contribution, pipeline growth, lead quality, customer acquisition and achievement of strategic growth targets.
  • Establish Marketing as a key commercial growth function by ensuring marketing investment is aligned with business priorities and delivers a measurable return. Success will be measured through marketing ROI, contribution to sales pipeline, budget effectiveness and executive confidence in marketing performance.
  • Build a scalable, data-driven marketing operation capable of supporting global growth by implementing effective planning, governance, processes and performance management. Success will be measured through operational efficiency, campaign effectiveness, scalability of marketing activities and the quality of business insights provided to senior leadership.
  • Increase brand awareness , market influence and competitive positioning by developing a consistent global brand presence and compelling market proposition across all customer touchpoints. Success will be measured through brand recognition, market perception, share of voice, customer engagement and the organisation's positioning within target markets.
  • Generate sustainable pipeline and demand growth by delivering integrated, multi-channel marketing programmes that attract, engage and convert target audiences. Success will be measured through qualified lead generation, pipeline value, conversion rates, customer acquisition and revenue outcomes.
  • Improve the effectiveness of the customer journey by using customer insights, data and market intelligence to drive customer-centric decision making. Success will be measured through engagement metrics, lead-to-customer conversion, customer experience indicators and overall marketing performance.
  • Strengthen alignment between Marketing and Sales to ensure both functions work together to maximise commercial opportunities and accelerate growth. Success will be measured through lead quality, conversion rates, pipeline progression, stakeholder feedback and shared achievement of revenue objectives.
  • Develop a high-performing global marketing team by creating a culture of accountability, innovation, collaboration and continuous development. Success will be measured through team capability, employee engagement, retention, succession readiness and achievement of team objectives.
  • Lead the adoption of innovation, technology and digital transformation to improve marketing performance, efficiency and personalisation at scale. Success will be measured through technology utilisation, process improvements, campaign effectiveness, productivity gains and successful implementation of new marketing capabilities.
  • Provide strategic leadership and insight to senior stakeholders by using data, analytics and market intelligence to support informed decision making and business planning. Success will be measured through the quality of reporting, strategic recommendations adopted, stakeholder alignment and marketing's influence on business strategy.
Biocair logo

Biocair

Biocair is a global GDP logistics specialist with over 35 years of experience in the pharmaceutical, biotechnology and life sciences sectors.The company has built up a unique, client-centric approach by employing scientists in front-line logistics positions and assembling a team of best-in-class industry experts in quality, cold chain and regulatory compliance. Biocair focuses on providing the most comprehensive time-sensitive and temperature-controlled logistics services available whilst delivering flexible, tailored, cost effective solutions to all clients.The Biocair network operates 24/7 in over 160 countries across Europe, Africa, Asia and the Americas.

Founded in 1987
Pampisford, England, GBR
381 employees (9 in marketing)

Traffic Signals

Monthly Visitors
13K
Monthly Google Ads Budget
$1.8K
Traffic Source Mix
Search
37.3%
Direct
35.1%
Referral
8.2%
Social
9.7%
Paid
1.1%

Headcount Trend

Current headcount: ~380

Marketing Team

Marketing Team Size
9 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

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