Global Marketing Campaigns and Projects Manager at Maples Group - Legal Services | London, UK

Global Marketing Campaigns and Projects Manager

London, UK

Salary Not AvailableSenior Level10+ years exp

Posted 2 months ago

Job Summary

Own cross regional marketing campaigns for a global professional services BD&M function, aligning campaigns with client insight, market trends and CRM activity to drive engagement and pipeline while coordinating agency partners and internal content teams.

Campaign planning and delivery across regions and BD&M partners
Content and agency collaboration to produce engaging campaigns
Measurement and insight sharing to optimize future programs

Job Description

Responsibilities

Leading and supporting on the planning and delivery of global and multi-regional marketing campaigns
Working closely with the broader BD&M team and partners to develop and coordinate campaigns that are informed by client intelligence and market trends and reflect key priorities and objectives
Working across the BD&M team to ensure campaigns support and are supported by other initiatives, particularly BD and CRM activities that drive client engagement and pipeline development
Enhancing reporting and analytics to measure campaign effectiveness, ROI and market engagement, and sharing the insights with the BD&M team to refine future campaigns
Maximising our relationships with external agencies and other third-parties that support our marketing campaigns
Working closely with the Creative & Digital Studio team to produce engaging content for campaigns
Improving and maintaining internal marketing infrastructure and processes, maximising efficiencies, where appropriate, through the use of technology
Coordinating with colleagues across all offices to ensure consistent marketing delivery
Facilitating internal BD&M communication, policies and procedures
Managing and developing relationships with legal directories and supporting best practice across the global BD&M team

Requirements

A professional qualification in a Business or Marketing related field is preferred
Over ten years' experience in a similar role in professional services
The ability to build networks with partners and staff at all levels across the organisation and influence effectively
Strong relationship skills and the capability to understand and quickly respond to the needs of senior stakeholders
Engage credibly with all members of the organisation with high level of enthusiasm and ability to use own initiative
Ability to work to deadlines, manage competing demands and deliver high quality work under pressure
High level of attention to detail and the ability to handle a consistent and varied workload is essential
Ability to apply logic and creativity to problem solving, ideally from experience gained in a professional services environment
A team player with the ability to build relationships within the BD&M team locally and globally
Excellent verbal and written communication and presentation skills
Strong project, organisational, time management and administrative skills

Preferred

A professional qualification in a Business or Marketing related field is preferred
Knowledge of the finance/legal industry is desirable
The ability to build networks with partners and staff at all levels across the organisation and influence effectively
Engage credibly with all members of the organisation with high level of enthusiasm and ability to use own initiative
Ability to work to deadlines, manage competing demands and deliver high quality work under pressure
High level of attention to detail and the ability to handle a consistent and varied workload is essential
Ability to apply logic and creativity to problem solving, ideally from experience gained in a professional services environment
A team player with the ability to build relationships within the BD&M team locally and globally
Excellent verbal and written communication and presentation skills
Strong project, organisational, time management and administrative skills
Over ten years' experience in a similar role in professional services. Knowledge of the finance/legal industry is desirable