Senior Marketing Campaigns Manager
London, UK (Hybrid)
PermanentSenior level
1 day ago
Global Lead Lifecycle & Conversion Manager
London, UK (Unknown)
Salary Not AvailableSenior Level6+ years exp
Posted 3 weeks ago
Job Summary
Own and evolve the lead lifecycle framework, drive nurturing and scoring programs, and partner with Sales, Analytics, and Demand Gen to optimize lead progression and revenue.
- Lead lifecycle strategy, governance and best practices
- Nurture journeys, scoring models and audience segmentation
- Analytics, reporting and cross-functional collaboration to improve funnel performance
Job Description
Responsibilities
- Lead Lifecycle Strategy & Management
- Own and continuously evolve the organisation’s lead lifecycle framework.
- Define and implement lead management processes, governance and best practices.
- Develop and maintain audience segmentation and lead scoring models.
- Design and oversee nurture strategies and automated engagement journeys.
- Ensure lifecycle activities remain aligned to organisational objectives and revenue targets.
- Monitor lifecycle performance and identify opportunities to improve lead progression and conversion.
- Funnel Performance & Optimisation
- In close partnership with Demand Generation teams, design and manage progressive lead nurture programmes to accelerate movement through the funnel.
- Analyse lead capture, flow, funnel performance and conversion rates to identify optimisation opportunities.
Requirements
- 6–8+ years' experience in Demand Generation, Lifecycle Marketing, Marketing Operations, Sales Operations or a related growth function.
- Proven experience managing lead lifecycle strategies, nurture programs and conversion optimization initiatives.
- Demonstrated experience using data and analytics to improve marketing and sales performance.
- Strong understanding of lead management frameworks, funnel management and CRM processes.
- Experience working closely with both marketing and sales teams in a complex organization.
- Bachelor's degree in Marketing, Business Development or a related discipline.
Preferred
- Experience with marketing automation and CRM platforms (Oracle CX including Eloqua and Oracle Sales Cloud).
- Experience using buyer intent, behavioral engagement or account-level signal data to inform lead scoring, nurture strategies, and pipeline velocity activities.
- Hands-on experience with Oracle BI and Power BI for lead lifecycle reporting, funnel analytics and performance dashboarding.
- Knowledge of attribution modelling, lead scoring methodologies and customer journey orchestration.
- Experience implementing process improvements in a B2B environment.
- Familiarity with account-based marketing and account-led pipeline management practices.
Arcadis
LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.
Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)
Marketing Team
Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
696
Traffic Signals
Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%
Headcount Trend
Current headcount: ~31
