Responsibilities

• Define and execute Capco's global digital marketing strategy, aligning digital programmes with business objectives and long-term growth priorities.
• Lead the planning, execution, and optimisation of integrated digital marketing campaigns across owned, earned, and paid channels, delivering measurable pipeline and revenue impact.
• Own Capco's global digital ecosystem, ensuring websites, marketing automation, social media, analytics, and digital experience platforms operate effectively and evolve to meet changing business needs.
• Develop and optimise customer journeys across digital touchpoints, using data, analytics, experimentation, and personalisation to improve engagement and conversion.
• Lead global paid media strategy across search, social, display, and emerging channels, maximising performance through continual optimisation and ROI measurement.
• Provide strategic leadership for marketing technology, including platform procurement, implementation, integration, governance, migration, and ongoing optimisation.
• Partner with IT, Data, Security, and external vendors to ensure digital platforms remain secure, scalable, compliant, and aligned with enterprise architecture.
• Ensure all digital marketing activity complies with applicable global and regional regulatory, privacy, accessibility, and governance requirements.
• Build and lead a high-performing global digital marketing team, developing capability across multiple regions while fostering collaboration, innovation, and continuous improvement.
• Manage relationships with external agencies and technology partners, ensuring delivery excellence, commercial value, and innovation across all engagements.
• Partner with senior business leaders and executive stakeholders to deliver strategic digital initiatives, including executive communications and leadership visibility programmes where required.
• Establish digital marketing KPIs, reporting frameworks, and performance dashboards, using insights to continuously optimise investment and business outcomes.
• Collaborate closely with regional marketing teams to balance global consistency with local market relevance and execution.

Requirements

• Bachelor's degree or equivalent professional experience.
• 12+ years' experience leading digital marketing within professional services, management consulting, financial services, insurance, fintech, or related industries.
• Proven success developing and delivering enterprise-scale digital marketing strategies that drive brand awareness, client engagement, pipeline growth, and commercial performance.
• Advanced technical expertise across digital marketing platforms, website technologies, marketing automation, analytics, paid media, CRM integrations, and digital experience platforms.
• Demonstrable experience leading global digital marketing teams across multiple countries or regions, with strong people leadership and coaching capabilities.
• Extensive experience managing complex marketing technology procurement, implementation, migration, and optimisation programmes.
• Strong stakeholder management skills with the ability to influence senior executives and collaborate across marketing, technology, and business leadership teams.
• Excellent analytical capability with experience translating marketing data into actionable business insights.
• Outstanding communication, presentation, and relationship management skills.
• Technical Expertise
• Strong experience across enterprise digital marketing platforms and technologies, including:
• Sitecore, Adobe Experience Manager (desirable)
• Enterprise CMS platforms
• HubSpot
• Oktopost
• Sprout Social
• Google Analytics and digital analytics platforms
• Marketing automation technologies
• Paid search and paid social advertising platforms
• Major social media platforms including LinkedIn, YouTube, X, Instagram, Facebook, and emerging channels

Preferred

• Experience delivering executive office digital engagement and communications programmes.
• Experience leading digital transformation within a global consulting or professional services organisation.
• Strong understanding of SEO and GEO website performance optimisation, and digital experience management.
• Knowledge of AI-powered marketing technologies, automation, and emerging digital capabilities.
• Experience working within complex global matrix organisations.
• Familiarity with enterprise accessibility standards (including WCAG), GDPR, regional privacy regulations, and international digital compliance requirements.

Benefits

• Competitive salary and performance-related bonus
• Private medical insurance
• Pension scheme
• Hybrid working model with London headquarters
• Life assurance and income protection
• Generous holiday allowance
• Learning and development programmes
• Employee wellbeing initiatives
• Access to a wide range of employee benefits and discounts