Head of Marketing
Lost Media
UK (Remote)
$6K/mo - $15K/moIn-houseFull-timeSenior level
7 hrs ago
Global Digital Marketing Manager
Hatfield, Hertfordshire, UK (Hybrid)
£55K/yr – £65K/yrSenior Level10+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own core demand and lifecycle engines across web, paid media, and CRM to drive growth at scale.
- Website Strategy & Management: Own global website strategy, UX, SEO, and localization to lift acquisition and conversions.
- Digital Advertising Strategy & Management: Own global paid media, budgets, and agency partnerships to maximize ROI while aligning with local markets.
- CRM Strategy & Marketing Cloud Management: Lead lifecycle marketing and Marketing Cloud, building automated journeys and personalized experiences across email, push, and in-app channels.
Job Description
Build and own the global website, digital advertising, and CRM strategies to drive acquisition, engagement, and retention across markets.
- Website Strategy & Management: Own and lead the global website strategy to support customer acquisition, engagement, and conversion goals.
- Website Strategy & Management: Manage website performance, optimisation, user journeys, SEO, and content effectiveness.
- Website Strategy & Management: Partner with internal stakeholders and external agencies to deliver website enhancements and continuous improvement.
- Website Strategy & Management: Use analytics and customer insights to optimise user experience and conversion rates.
- Website Strategy & Management: Ensure brand consistency and localization across international markets.
- Digital Advertising Strategy & Management: Develop and execute global digital advertising strategies across paid search, paid social, display, app install, retargeting, and other performance channels.
- Digital Advertising Strategy & Management: Manage agency relationships and media budgets to maximise ROI and customer acquisition performance.
- Digital Advertising Strategy & Management: Monitor, analyse, and optimise campaign effectiveness using data-driven insights and reporting.
- Digital Advertising Strategy & Management: Collaborate with regional teams to align global strategy with local market requirements.
- Digital Advertising Strategy & Management: Stay current with digital marketing trends, platform updates, and emerging technologies.
- CRM Strategy & Marketing Cloud Management: Lead the global CRM strategy across customer lifecycle marketing, engagement, and retention.
- CRM Strategy & Marketing Cloud Management: Own the management and optimization of Salesforce Marketing Cloud.
- CRM Strategy & Marketing Cloud Management: Develop audience segmentation, automated journeys, personalization, and lifecycle campaigns.
- CRM Strategy & Marketing Cloud Management: Drive customer engagement initiatives through email, push notifications, and in-app communications.
- CRM Strategy & Marketing Cloud Management: Partner with product and data teams to improve customer insights, reporting, and campaign effectiveness.
PayByPhone
PayByPhone is a global leader in mobile parking payments. We simplify the journeys for millions of people through our smart, intuitive mobile payment technology and exciting features. We work with over 1,400 cities and operators across North America, the UK, France, Germany and Switzerland. More than 95 million drivers worldwide have trusted us with their payments to date.
Founded in 2000
Vancouver, British Columbia, CAN
231 employees (19 in marketing)
