Build and own the global website, digital advertising, and CRM strategies to drive acquisition, engagement, and retention across markets.

• Website Strategy & Management: Own and lead the global website strategy to support customer acquisition, engagement, and conversion goals.
• Website Strategy & Management: Manage website performance, optimisation, user journeys, SEO, and content effectiveness.
• Website Strategy & Management: Partner with internal stakeholders and external agencies to deliver website enhancements and continuous improvement.
• Website Strategy & Management: Use analytics and customer insights to optimise user experience and conversion rates.
• Website Strategy & Management: Ensure brand consistency and localization across international markets.
• Digital Advertising Strategy & Management: Develop and execute global digital advertising strategies across paid search, paid social, display, app install, retargeting, and other performance channels.
• Digital Advertising Strategy & Management: Manage agency relationships and media budgets to maximise ROI and customer acquisition performance.
• Digital Advertising Strategy & Management: Monitor, analyse, and optimise campaign effectiveness using data-driven insights and reporting.
• Digital Advertising Strategy & Management: Collaborate with regional teams to align global strategy with local market requirements.
• Digital Advertising Strategy & Management: Stay current with digital marketing trends, platform updates, and emerging technologies.
• CRM Strategy & Marketing Cloud Management: Lead the global CRM strategy across customer lifecycle marketing, engagement, and retention.
• CRM Strategy & Marketing Cloud Management: Own the management and optimization of Salesforce Marketing Cloud.
• CRM Strategy & Marketing Cloud Management: Develop audience segmentation, automated journeys, personalization, and lifecycle campaigns.
• CRM Strategy & Marketing Cloud Management: Drive customer engagement initiatives through email, push notifications, and in-app communications.
• CRM Strategy & Marketing Cloud Management: Partner with product and data teams to improve customer insights, reporting, and campaign effectiveness.