Global Digital Marketing Manager

UK (Hybrid)

£55K/yr – £65K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own the core digital engine for a global business by shaping the website and CRM across the buyer journey, with channel orchestration and data driven optimization.

  • Website and conversion: lead site strategy, UX journeys, SEO, and content effectiveness to lift acquisition and activation.
  • CRM and lifecycle: own automated journeys, personalization, and lifecycle campaigns across channels.
  • Advertising and performance: manage global paid media programs and agency partnerships for ROI and growth.

Job Description

Own and lead the global website and CRM strategy to drive acquisition, engagement, and retention with data driven decisions and cross functional alignment.

  • Website strategy and optimization: lead global site direction, user journeys, SEO, and content effectiveness to lift conversions.
  • CRM and lifecycle: own global CRM strategy, automated journeys, personalization, and lifecycle campaigns across channels.
  • Advertising and media management: develop global paid search, paid social, display and retargeting programs with agency partnerships and budget control.
PayByPhone logo

PayByPhone

PayByPhone is a global leader in mobile parking payments. We simplify the journeys for millions of people through our smart, intuitive mobile payment technology and exciting features. We work with over 1,400 cities and operators across North America, the UK, France, Germany and Switzerland. More than 95 million drivers worldwide have trusted us with their payments to date.

Founded in 2000
Vancouver, British Columbia, CAN
231 employees (19 in marketing)