Website Strategy & Management

• Own and lead the global website strategy to support customer acquisition, engagement, and conversion goals.
• Manage website performance, optimisation, user journeys, SEO, and content effectiveness.
• Partner with internal stakeholders and external agencies to deliver website enhancements and continuous improvement.
• Use analytics and customer insights to optimise user experience and conversion rates.
• Ensure brand consistency and localization across international markets.

Digital Advertising Strategy & Management

• Develop and execute global digital advertising strategies across paid search, paid social, display, app install, retargeting, and other performance channels.
• Manage agency relationships and media budgets to maximise ROI and customer acquisition performance.
• Monitor, analyse, and optimise campaign effectiveness using data-driven insights and reporting.
• Collaborate with regional teams to align global strategy with local market requirements.
• Stay current with digital marketing trends, platform updates, and emerging technologies.

CRM Strategy & Marketing Cloud Management

• Lead the global CRM strategy across customer lifecycle marketing, engagement, and retention.
• Own the management and optimization of Salesforce Marketing Cloud.
• Develop audience segmentation, automated journeys, personalization, and lifecycle campaigns.
• Drive customer engagement initiatives through email, push notifications, and in-app communications.
• Partner with product and data teams to improve customer insights, reporting, and campaign effectiveness.

Benefits

• Private Healthcare: Available to all permanent employees effective Day 1, with no waiting period as well as optional dental coverage.
• Pension scheme: All permanent employees get access to our pension scheme with 5% employer contribution
• 4x Life insurance: All permanent employees are covered under our life insurance
• Career Growth & Learning Support: Opportunities for professional development, continuous learning, and career progression.