Responsibilities

• Contributing to and executing tactical marketing plans for key customers across multiple channels.
• Creating engaging copy and designs to promote usage of BMJ products to healthcare professionals in the UK and Europe.
• Working in collaboration with our graphic designers to ensure all marketing materials are on-brand.
• Producing printed and digital collateral such as flyers, posters, user guides and digital/social assets.
• Reporting on outcomes and the impact of activities/campaigns undertaken to enable continuous improvement.
• Providing regular reports with actionable insights and data-driven recommendations to help us optimize our B2B outreach.
• Participating in quarterly performance reviews to assess deliverable quality and ensure we are hitting our strategic milestones.
• Managing own workload, defined budget and trusted customer data according to GDPR and company policy.

Requirements

• Confidence writing compelling copy for use in marketing assets and emails (essential)
• Excellent communication and stakeholder management across teams (essential)
• IT competence, including Google applications and web skills (essential)
• High standard of written English is required to communicate effectively and professionally with customers and users (essential)

Preferred

• A degree in marketing or similar demonstrable experience in marketing (preferred)
• Experience using email marketing platforms (e.g. Adestra) and automation software (preferred)
• A good understanding of the various healthcare systems and healthcare professionals’ needs (desirable)

Benefits

• Strong company values and shared mission to create a healthier world for all