Responsibilities

• Growth strategy across all platforms
• Own the growth strategy across our paid and owned channels — Meta, Google, TikTok, Amazon Ads, email and SMS
• Decide where budget goes, what gets tested, and in what order, based on what the numbers actually show
• Build a coherent funnel across channels, so cold traffic, retargeting and retention are working to the same plan rather than competing
• Report on CAC, ROAS, contribution margin and LTV, and adjust the plan as they move
• Creative concepts and ad creative
• Develop creative concepts and messaging angles grounded in our customer’s real symptoms, frustrations and buying triggers
• Write the copy and build the creative briefs — hooks, scripts, formats, storyboards
• Produce the creative: ideally by working with AI creative platforms to generate and iterate at volume, and by briefing our designer where a human hand is needed
• Run a structured, documented testing cadence across concepts, formats, audiences and offers — not ad hoc launches

Requirements

• 4/5+ years in growth or performance marketing, with meaningful time in-house or embedded at a DTC/ecommerce brand
• A track record of setting growth strategy AND executing it personally — we will ask what you built with your own hands
• Hands-on ownership of paid social, particularly Meta — you have made the creative and managed the spend, not only reported on it
• Strong copywriting, with the judgement to write for a sceptical, well-informed audience
• Fluency with AI creative tools for generating and iterating ad creative at volume, or clear appetite to get there fast
• Experience writing creative and landing page briefs that designers and developers can build from without hand-holding
• Deep working knowledge of Klaviyo or a comparable ESP — flows, segmentation, deliverability
• Demonstrable retention or LTV work, ideally on a subscription or repeat-purchase product
• Comfortable with analytics and attribution — you can tell us what is genuinely working and what is noise
• Self-directed. Two days a week only works if you can set your own priorities and run with them

Preferred

• Supplements, health, wellness or another regulated category
• Familiarity with UK health claims and advertising rules (ASA/CAP, GB nutrition and health claims register)
• Experience marketing to women’s health audiences, or genuine interest in the category
• Video editing or creative production skills
• Amazon advertising experience
• Shopify theme or landing page builder experience