Responsibilities

• Raise the national profile of Kala The Arts and grow audiences across classes, performances, events, and workshops.
• Drive traffic to our new website and grow our social media presence, maintaining brand consistency and tone of voice.
• Plan and execute digital marketing campaigns (SEO/SEM, email, social media, display ads).
• Produce engaging written and visual content for blogs, posts, and campaigns.
• Monitor and report on campaign performance, audience data, and ROI/KPIs to the CEO.
• Stay up to date with digital trends and tools; identify and recommend relevant innovations.
• Support younger participants to use Instagram and TikTok on event days.
• Create marketing strategies and packs for specific events and shows.
• Brief and coordinate with designers, videographers, and photographers.
• Develop targeted campaigns for Arts Council England-supported activities.

Requirements

• Essential: Proven experience in digital marketing, particularly in the arts or nonprofit sectors.
• Proficiency in social media tools, WordPress, and Photoshop.
• Track record in managing SEO, SEM, email, and social media campaigns.
• Excellent written and visual communication skills.
• Strong initiative, time management, and problem-solving abilities.
• Ability to work independently and creatively.
• A collaborative, proactive team player.

Benefits

• A passionate and supportive team environment.
• Opportunities to be involved in creative and artistic projects.
• Encouragement to innovate and take initiative.
• The chance to contribute to a growing, culturally rich and dynamic organisation.