Responsibilities

• Brand evolution
• Specifically: how the palette is applied and weighted, how typography creates hierarchy and authority, how visual language conveys data and precision, how spacing and density shift to feel more sophisticated.
• You will present a minimum of two directions with a clear recommendation. Both must be shown in context, applied to a realistic brand surface — not just swatches and type specimens.
• The primary output feeds a website redesign, so at least one application should show what premium and tech-forward looks like on a web surface.
• It also needs to work across sales decks, LinkedIn, and event materials.
• You will produce a consolidated document incorporating all approved decisions — ready for handoff to a web designer and for ongoing use across the business. This is the artefact that makes the work usable: every surface the brand appears on should be able to draw from it.

Requirements

• Senior B2B brand specialist — portfolio of visual brand evolution work specifically. We want to see elevations of existing brand, not new brand
• Experience in adtech, martech, or a similarly complex B2B technology environment — you need to understand what our audiences care about
• Comfortable working with a founder who has clear creative instincts and will want to be closely involved in direction

Preferred

• Familiarity with programmatic advertising or the digital media industry
• Track record with founder-led scale-ups at a similar stage

Benefits

• Remote and flexible
• You'll have direct access to our Marketing Manager (Ellie) and CEO (Matt) who will be closely involved in creative decisions
• We move fast. We want someone who can make decisions, move at pace