Founder (gn) @ Consumer Brand

London, UK (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 1 month ago

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Job Summary

Own the launch and scale of a category-defining consumer brand with a rare blend of science, design, and storytelling to make products people love.

  • Growth & Brand: Own the brand narrative, product-market fit, and early adoption to build a recognizable category leader.
  • GTM & Growth: Drive performance marketing, community-driven growth, and digital marketing across email, social, and influencers.
  • Operations & Product: Lead regulated product formulation, supplier relations, and scalable ops from the ground up.

Job Description

Responsibilities

  • Build and scale a category-defining consumer brand from zero, combining science, design, and brand to create products people love.

Requirements

  • Hands-On Execution: Entrepreneurial mindset with the ability to move fast, test, iterate, and solve challenges directly.
  • Consumer Startup Experience: Proven track record in building and scaling consumer brands, ideally in DTC health, nutrition, or wellness
  • Growth & Marketing DNA: Strong expertise in performance marketing, brand storytelling, and community-driven growth.
  • Brand Storytelling & Marketing Acumen: Strong skills in crafting compelling brand narratives and running high-performance digital marketing (email flows, social/community, influencers).
  • Product & Operations Leadership: Facility in managing product formulation under regulatory frameworks, supplier relationships, and a readiness to build and refine operations from the ground up.
  • Language Advantage: Fluent in English; German is a plus.

Preferred

  • German language proficiency is a plus.
FoodLabs logo

FoodLabs

FoodLabs is a globally active Early Stage VC investor and venture studio, assisting the bold in building iconic companies committed to planetary and human health. Founded in 2016 by Christophe F. Maire, FoodLabs has built and invested in more than 80 early-stage companies, including the most seminal, fastest-growing European startups such as Infinite Roots, Formo, Meatable, and Klim.In the FoodLabs Studio, the team identifies new opportunities to tackle the biggest challenges of our time, along with the most daring entrepreneurs and scientists who have what it takes to empower the transformation. Based in Berlin and supporting entrepreneurs globally, FoodLabs is focusing on solutions across consumer, food supply chains and infrastructure, health, agriculture, livestock farming, climate, and synthetic biology.🚀Join us in building a better tomorrow:https://jobs.atlanticlabsfoodlabsplatform.com

Founded in 2016
Berlin, Berlin, DEU
77 employees (3 in marketing)

Traffic Signals

Monthly Visitors
9.6K
Traffic Source Mix
Search
41.7%
Direct
46.4%
Referral
8%
Social
2.5%
Paid
1.1%

Headcount Trend

Current headcount: ~78

Marketing Team

Marketing Team Size
3 (4% of company)

Funding

Total Funding
$115.3M
Last Raise
$115.3M
Undisclosed, 5 years ago

Funding History

  • Oct 2021
    FoodTech Fund • $115.3M
  • Unknown date
    Fund III

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