Responsibilities

• Execute regional field marketing activities across retail stores, manage POSM deployment, develop local retail partnerships, build and continuously update a regional retail outlet database, and expand brand visibility and retail coverage.
• Plan and deliver offline marketing campaigns, including product launches, seasonal promotions, and other regional events, ensuring successful execution from planning to completion.
• Monitor market trends, consumer insights, and competitor activities, providing market analysis to support localized marketing strategies.
• Manage relationships with local partners and suppliers, and support the Field Marketing Team in marketing materials, logistics, and operational coordination.
• Work closely with Brand, GTM, and Social Media teams to deliver integrated marketing campaigns and maximize regional brand impact.

Requirements

• Bachelor's degree or above, with 3+ years' experience in field marketing, regional marketing, or offline marketing.

Preferred

• Experience in the consumer electronics or vaping industry is preferred.