Responsibilities

• Regional Field Marketing Strategy & Leadership
• Develop and own the regional marketing plan aligned to commercial targets and Unit4’s vertical go-to-market strategy
• Translate global and regional priorities into actionable, scalable and local field marketing framework
• Lead and motivate the regional team, providing direction, coaching, and regular performance feedback
• Act as the senior field marketing point of contact for the region, representing marketing in regional leadership and commercial forums
• Integrated Campaign & Pipeline Ownership
• Drive execution of integrated, multi-channel field marketing campaigns across the region, leveraging a mix of local initiatives and global programs
• Ensure campaigns support the full customer lifecycle, from demand creation through expansion and cross-sell
• Partner closely with Sales and Business Development to continuously ensure that regional activities align with GTM targets and strategy
• Ensure consistent messaging, positioning, and customer value articulation across all regional initiatives
• Event, Experience & Account-Based Marketing
• Define and lead the regional new business and customer event strategy, including executive programs, third-party events, and strategic sponsorships
• Oversee planning and execution of high-impact regional and local field events to drive engagement, pipeline, and customer loyalty
• Ensure best-practice 360° event marketing across planning, promotion, execution, follow-up, and performance analysis
• Stakeholder, Partner & Vendor Management
• Build strong, trusted relationships with senior commercial stakeholders and regional leadership
• Manage external partners, agencies, vendors, venues, and media relationships to ensure high-quality execution and optimal return on investment
• Support and enable local commercial initiatives when a global or regional approach is not viable
• Measurement, ROI & Continuous Improvement
• Own regional field marketing performance reporting, with a clear focus on pipeline contribution, ROI, and business outcomes projective? to ensure clarity and impact? (keep as written) and not introducing changes? Wait, ensure exact text:

Requirements

• Minimum of 8+ years’ experience in B2B field marketing, demand generation, or integrated marketing within a technology, SaaS, or consulting environment
• Proven experience leading regional or multi-country field marketing programs and teams
• Strong background in account-based marketing, funnel management, and complex B2B sales cycles
• Demonstrated success delivering multi-channel integrated campaigns and events with measurable pipeline impact
• Extensive experience partnering directly with Sales and Business Development leadership
• Experience managing regional marketing budgets and working with external agencies and vendors
• Confident, influential communicator able to engage senior stakeholders and executives
• Highly organized, self-directed leader with the ability to manage multiple priorities in a fast-paced, matrix environment
• Passionate team player with a strong results mindset and focus on business impact

Benefits

• a culture built on trust and accountability - giving you the freedom and autonomy to be successful and make an impact
• balance - with our Flexible Leave Paid Time Off policy, remote working opportunities, Global Wellbeing Days, and other great benefits
• growth opportunities - we provide the tools and guidance required so that you can focus on what really matters to you and so, ultimately, you can achieve your best work
• talented colleagues , role models and mentors - work, learn and be inspired by some of the best talent in the software industry
• a commitment to sustainability - with initiatives such as our Environmental, Social, and Governance strategy and Act4Good programme
• a safe and inclusive working environment – supported by our Employee Resource Groups, which are open to all.