Responsibilities

• Build and deliver integrated campaigns using a mix of digital, partner, event and direct tactics.
• Plan and manage events ranging from small executive engagements to larger field and partner activities.
• Partner with the sales team to understand account and territory needs, and shape marketing plans that support them.
• Manage quarterly activity plans, ensuring clear objectives, timelines and deliverables.
• Track and analyse marketing performance, including pipeline influence, lead quality and event outcomes.
• Work with agencies and partners to support campaign delivery, content needs and event execution.
• Create or brief marketing assets including email copy, event collateral, landing pages and social posts.
• Manage budgets, ensuring accurate planning and the efficient use of resources.
• Provide ongoing reporting and insight to sales and marketing leadership.

Requirements

• Minimum 7+ years of marketing experience, preferably in B2B technology or another fast-paced sector.
• Proven experience in field marketing, demand generation and multichannel campaign delivery.
• Strong event management skills, including planning, logistics and onsite execution.
• Ability to work effectively with sales stakeholders, understand their objectives and translate these into actionable marketing plans.
• A data led approach, with experience using CRM and marketing systems, ideally Salesforce.
• Strong written and verbal communication skills.
• Solid organisational skills, with the ability to manage multiple projects and meet deadlines.
• Proficiency using AI to improve efficiency, enhance content quality and support data analysis.
• Ability to travel up to 30 percent across the UK and Ireland.