Field Marketing Manager

UK (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own global field marketing events end to end, tying event strategy to pipeline with cross-functional alignment and measurable ROI.

  • Field ownership: plan, execute, and optimize conferences, webinars, executive dinners, and sponsorships across regions.
  • Sales alignment: work with sales and CS to map events to pipeline goals and regional objectives, with vendor and budget oversight.
  • Content and measurement: amplify event content before/during/after, and track ROI to inform future campaigns.

Job Description

Responsibilities

  • As our Field Marketing Manager, you will be responsible for managing and executing all aspects of field marketing activities, including global industry events, customer meetups, executive dinners, webinars, and sponsorships.
  • Plan, coordinate, and execute global field marketing activities, including physical events (e.g., trade shows, conferences, executive roundtables) and virtual events (e.g., webinars, digital panels, online workshops).
  • Build and execute multi-channel campaigns to support events and maximize impact across the sales funnel.
  • Collaborate with sales leaders to align event strategy with pipeline goals and regional business objectives.
  • Manage all event logistics, including vendors, branding, giveaways, promotional materials, and budgets.
  • Partner with the marketing team to amplify event content before, during, and after events.
  • Track, measure, and report event performance and ROI. Continuously analyze outcomes and optimize future activities.
  • Foster relationships with industry partners, influencers, and key stakeholders to strengthen our brand visibility.

Requirements

  • 3+ years of experience in B2B marketing with a strong focus on field and event marketing.
  • Proven ability to manage end-to-end event execution, from planning to measurement, across multiple regions.
  • Experience working closely with Sales and Customer Success teams to align marketing efforts with business goals.
  • Strong project management skills with the ability to manage multiple events simultaneously under tight deadlines.
  • Comfortable working in a fast-paced, global tech environment.
  • Excellent communication and interpersonal skills.
  • Familiarity with CRM (Salesforce preferred) and marketing automation tools (e.g., HubSpot).
  • A proactive, creative thinker with a can-do attitude and passion for creating exceptional experiences.

Preferred

  • Experience in the cybersecurity industry is a big plus.
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Panorays

4.6 Glassdoor

Panorays is a leading provider of third-party cyber risk management solutions, helping businesses optimize their defenses for each unique third-party relationship. Trusted by the most complex supply chains in the world, Panorays provides businesses the tools to stay ahead of any emerging third-party threats and provides actionable remediations.

Founded in 2016
New York, New York, USA
124 employees (8 in marketing)
98% recommend to a friend

Traffic Signals

Monthly Visitors
43.3K
Monthly Google Ads Budget
$39.8K
Traffic Source Mix
Search
45.5%
Direct
38.6%
Referral
9.5%
Social
5.3%
Paid
1%

Headcount Trend

Current headcount: ~124

Marketing Team

Marketing Team Size
6 (5% of company)

Funding

Total Funding
$62M
Last Raise
$42M
Series B, 4 years ago

Funding History

  • Sep 2021
    Series B • $42M
  • Dec 2019
    Series A • $15M
  • Jun 2018
    Series Unknown • $5M

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