Responsibilities

• Lead the filed marketing function, ensuring successful delivery of current campaign activity before driving FY27 strategic planning.
• Partner with regional Sales Directors to define and execute revenue-focused marketing strategies across the UK, Europe and LATAM.
• Develop and execute go-to-market strategies for new SaaS and software product launches, including pilot programmes and market introductions.
• Drive multi-channel demand generation campaigns across ABM, email, partnerships, social media and events.
• Take full ownership of regional marketing budgets, ensuring effective spend management and return on investment.
• Lead and deliver a flagship user conference, managing content creation, speaker acquisition, vendor management, delegate recruitment and onsite execution.
• Collaborate with product, product marketing and sales teams to align messaging and launch activities.
• Manage and develop a team consisting of two permanent employees and freelance marketing resources.
• Drive funnel optimisation and improve conversion rates through effective lead management and campaign performance analysis.
• Maintain high standards of CRM and marketing data quality across Salesforce and associated marketing platforms.

Requirements

• Demonstrable Field Marketing leadership experience within a B2B SaaS or software organisation.
• Proven success delivering go-to-market strategies and launching new software products into market.
• Minimum eight years of senior B2B marketing experience.
• Experience managing marketing programmes across multiple international regions, ideally including the UK and Europe.
• Strong commercial understanding of pipeline generation, lead management, funnel performance and revenue contribution.
• Hands-on experience owning and delivering customer conferences, industry events or large-scale user events.
• Experience partnering directly with Sales leadership to align marketing activity with commercial objectives.
• Previous line management experience with responsibility for coaching and developing marketing teams.
• Strong project management and stakeholder management skills.
• Experience managing budgets and demonstrating marketing ROI.