Field Marketing Manager - CRM

London, UK (Unknown)

Salary Not AvailableMid Level

Posted 21 hrs ago

Job Summary

Own and execute UK field marketing programs aligned to account plans, driving pipeline and executive engagement across strategic accounts. Lead events, roadshows, and cross-functional collaboration with ABM, Sales, Strategy, and Customer Growth to deliver measurable commercial objectives.

  • Own the field marketing calendar across existing customers and enterprise prospects
  • Coordinate events, executive meetings and roadshows with senior stakeholders
  • Align activities with account plans and ensure clear follow-up ownership

Job Description

Responsibilities

  • Lead UK Field Marketing Execution
  • Own the execution of the UK field marketing calendar across existing customers and selected enterprise prospects
  • Deliver high-quality customer events, executive dinners, roundtables, conferences and industry programmes
  • Coordinate UK customer roadshows across priority strategic accounts
  • Partner with the ABM & Customer Marketing to translate account and campaign strategies into field activity
  • Work closely with the VP, Customer Growth and VP, Enterprise Sales to prioritise activity around the highest-value customer and pipeline opportunities
  • Ensure every field programme has a clear commercial objective, target audience and follow-up plan
  • Manage event logistics, venues, suppliers, invitations, attendee experience and execution
  • Coordinate executive customer meetings and roadshows across Zeta's priority UK accounts
  • Ensure account teams are properly prepared with customer objectives, stakeholder maps, relevant materials and desired outcomes

Requirements

  • Experience in Field Marketing, Customer Marketing, B2B events or commercial programme management
  • Experience working within SaaS, technology, MarTech or another enterprise B2B environment
  • Strong understanding of how field marketing contributes to pipeline and customer growth
  • Excellent programme and project management capability
  • Experience delivering executive-level customer experiences
  • Exceptional organisation, attention to detail and follow-through
  • Confidence working directly with senior executives and enterprise customers
  • Strong written and verbal communication skills
  • Experience coordinating complex cross-functional programmes
  • Ability to manage multiple priorities and deadlines in a fast-moving environment

Preferred

  • Is highly proactive and anticipates what needs to happen next
  • Creates order and momentum in a fast-moving environment
  • Is comfortable moving between high-level priorities and detailed execution
  • Has excellent judgement and discretion
  • Builds trusted relationships quickly
  • Is calm under pressure
  • Takes ownership rather than waiting for instruction
  • Holds themselves and others to high standards of follow-through
  • Enjoys being at the centre of a growing business
  • Is collaborative, low ego and highly dependable
Zeta Global logo

Zeta Global

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009
Bristol, England, GBR
31 employees (4 in marketing)

Marketing Team

Marketing Team Size
3 (10% of company)
Marketing Roles Posted (Last 30 Days)
709

Traffic Signals

Monthly Visitors
425M
Monthly Google Ads Budget
$18.2M
Traffic Source Mix
Search
39.5%
Direct
31.4%
Referral
5.8%
Social
4%
Paid
5.7%

Headcount Trend

Current headcount: ~31
Zeta Global logo

Field Marketing Manager - CRM

Zeta Global · London, UK · Unknown