Responsibilities

• City and suburb launches. Adapt and execute our UK launch playbook market by market, feeding ground level insight back so the playbook gets sharper with every launch.
• Street team operations and build out. Hire, train and manage brand ambassadors and flyering teams. Own location selection using supply and demand data, route planning, scripts, uniform and the quality bar. The field team is the brand on the street, and the standard starts with you.
• Demand and supply alignment. Act as the connective tissue between field activity and the UK Sales team. Time activations to restaurant onboarding so the first wave of diners arrives when supply is fresh, and so new restaurants see ROI within their first month.
• Guerrilla and local marketing. Design and run unconventional activations including venue partnerships, community tie ins, pop ups, local sponsorships and neighbourhood stunts. Create real world buzz on a lean budget in markets where brand awareness is still forming.
• In venue activation. Partner with Sales to land EatClub in venue through giveaways, window decals, table talkers, staff training moments and launch night activations. Diners convert faster when the restaurant itself feels like part of the network.
• Campaign surge mode. Flex field intensity around national and seasonal moments including Summer of EatClub, so paid media and field amplify each other in the same week and the same postcodes.
• Performance reporting. Follow a clear, repeatable reporting cadence for the CMO. Track installs, first bookings, cost per acquisition and retention by suburb and activation type. Know what is working before anyone asks, and kill what is not.
• Budget and supplier ownership. Manage print vendors, field staff agencies, local partners and activation budgets. Keep it on brand, on budget and professional.

Requirements

• 4+ years of experience in field marketing, brand activations, experiential, or local growth roles
• Experience working in consumer tech, marketplaces, hospitality, food and beverage, or adjacent categories
• Comfortable operating independently and owning outcomes, not just outputs
• Strong bias for action, testing, and iteration, with the data literacy to know whether a test actually worked
• Organised, practical, and able to execute multiple initiatives in parallel across multiple cities
• Comfortable representing the brand publicly and working directly with restaurant partners, agencies and local stakeholders
• Hands on people manager, with experience hiring and motivating casual or contract field teams
• Based in London with the right to work in the UK, and willing to travel regularly across UK markets